1954 Buick Videos
There are several 1954 Buick Videos which can be divided in three categories:
Slidefilms. The Buick Dealer Training Organization published as many videos as never before. The first video is the new model introduction showing the cars and features in full color. It’s THE 1954 Buick Video to watch! It was optimized for prospects, too.
TV sponsorship. The coop with Milton Berle was continued. The ‘Buick Berle Show’ aired tuesday at 8:00–9:00 pm on NBC.
TV commercials. Buick shows TV ads in the commercial brakes of the Buick Berle show. One is telling the advantages of the new wraparound windshield. Another one introduces the new 1954 Buick Special 2-door Sedan, the cheapest 54 Buick. One of our favorite 1954 Buick videos is about the Thrill of the Month Club”, is showing the 1954 Buick Century Convertible. Great footage!
1954 Buick – Closing the Deal
1954 Buick - Closing the Deal This film '1954 Buick - Closing the Deal' shows salesmen how to close orders quickly and properly. Actual selling situations, with suggested conversations for the salesman, are presented. Title Closing the Deal Author Buick Division of General Motors Year 1954 # DOT 54-21 Duration 25min [...]
1954 Buick – Your Own Proving Ground
1954 Buick - Your Own Proving Ground This film '1954 Buick - Your Own Proving Ground' on road demonstrations shows salesmen how to select a planned demonstration route and how to develop a demonstration procedure. The presentation emphasizes the best way to sell a superior product like Buick is to demonstrate its superiority. [...]
1954 Buick – Your Tell-and-Sell Presentation
1954 Buick - Your Tell-and-Sell Presentation The slidefilm '1954 Buick - Your Tell-and-Sell Presentation' is a restatement of the fundamentals of Buick product presentation, grouping them as six main points that should be covered during every presentation. Emphasis is put on the importance of making as complete a presentation as practical to every [...]
1954 Buick – What are Your prospects?
1954 Buick - What are Your prospects? This release of the Buick Dealer Organization Training called '1954 Buick - What are Your prospects?' expands on that part of the Daily Sales Procedure dealing with prospecting. It shows the individual salesman how he can multiply his prospecting efforts and amplify the prospecting effectiveness of [...]
1954 Buick – Salesmasters are Timemasters
1954 Buick - Salesmasters are Timemasters The film '1954 Buick - Salesmasters are Timemasters' shows how the Daily Sales Procedure program can be developed into a logical Full Day's Work by good planning of working time. It is designed to help improve selling performance in the dealership. Title Salesmasters are Timemasters [...]
1954 Buick – Selling the Special over the Low-Price Field
1954 Buick - Selling the Special over the Low-Price Field The film '1954 Buick - Selling the Special over the Low-Price Field' is a confidential competitive comparison on 1954 cars, supplementing the Automotive Analysts, and dramatizing the important benefits prospects may have, in Buick, in terms of advanced styling, outstanding power and performance, [...]
1954 Buick – Selling Buick – the Beautiful Buy – over Studebaker
1954 Buick - Selling Buick - the Beautiful Buy - over Studebaker This film called '1954 Buick - Selling Buick - the Beautiful Buy - over Studebaker' is a confidential competitive comparison between the 1954 Buick line vs. 1954 Studebaker cars, supplementing the Automotive Analysts, and dramatizing the important benefits prospects may have, [...]
1954 Buick – Selling Buick – the Beautiful Buy – over Packard
1954 Buick - Selling Buick - the Beautiful Buy - over Packard This slidefilm '1954 Buick - Selling Buick - the Beautiful Buy - over Packard' is a confidential competitive comparison between the 1954 Buick line vs. 1954 Packard cars, supplementing the Automotive Analysts, and dramatizing the important benefits prospects may have, in [...]
1954 Buick – Selling Buick – the Beautiful Buy – over Lincoln
1954 Buick - Selling Buick - the Beautiful Buy - over Lincoln This slidefilm called '1954 Buick - Selling Buick - the Beautiful Buy - over Lincoln' is a confidential competitive comparison between the 1954 Buick line vs. 1954 Lincoln cars, supplementing the Automotive Analysts, and dramatizing the important benefits prospects may have, [...]
1954 Buick – Sell the Second Story
1954 Buick - Sell the Second Story This film '1954 Buick - Sell the Second Story' shows how to make the most - saleswise - of the inside-and-outside style and structural features of the Body by Fisher for the 1954 Buick. Title Sell the Second Story Author Buick Division of General [...]
1954 Buick – The Why and How of a New Car Make Ready
1954 Buick - The Why and How of a New Car Make Ready The importance of thorough new car make-ready, prior to customer delivery, is emphasized in the slidefilm '1954 Buick - The Why and How of a New Car Make Ready'. Included ts technical tnstruction on the 1954 new car preparation techniques [...]
1954 Buick – How to Deliver a New Buick
1954 Buick - How to Deliver a New Buick This release called '1954 Buick - How to Deliver a New Buick' is designed to help the dealership get the benefits of better deliveries in 1954 - and after. It deals with questions like: Why is delivery an important part of the sale? How [...]
1954 Buick – The Beautiful Buy
1954 Buick - Buick - The Beautiful Buy A presentation of the 1954 Buick line in full color, designed for showing to salesmen and for salesmen, tn turn, to show to prospects. it captures in vivid style the spirit of advanced design, engineering, and craftsmanship of Buick, the Beautiful Buy! This slidefilm is [...]
1954 Buick New Car Meeting Kit
1954 Buick New Car Meeting Kit This is a special message for all Buick salesman from the General Sales Manager of Buick Motor Division, Mr. Al Belfie. He's going to speak by means of a special transcription made in Flint. Additional films mentioned in this slideshow: 1953 Buick – DOT 12 – The [...]