What you will see pictured on this page is a complete line of spirited creations bearing the Buick banner for 1952.

There is newness in every sparkling model – sumptuous beauty inside and out – comfort and performance that leave nothing to be desired – and the deep, solid merit of Buick building that puts bed rock value into each and every SPECIAL, SUPER and ROADMASTER.

Start with styling, if you will. Note well the gleam and grace of line here, the rich distinction of sweepspear moldings on all models, the arresting smartness of bright fender ports, the brawn and beauty of the new front-end styling which blends instant identification with unsurpassed protection.

Step into the luxurious interiors and examine them for yourself you’ll find these cars expansively roomy, their fabrics superbly fine, their fittings and finish meticulous in every detail. Take power. In every instance, it is eight-cylinder valve-in-head power from a high-compression Buick Fireball engine – and in the regal ROADMASTER it is still mightier power, lifted to new performance and economy peaks by the sensational new Airpower carburetor. Take ride – literally a million-dollar ride.

For the 1952 Buick is well beyond this figure in the cost of its ride engineering alone. Take handling, whisper soft and superbly smooth – with PermiFirm steering, new Wide-Band brakes for safer, smoother stops, and Dynaflow Drive available on every model. Above all, take value. We honestly believe that nothing else on the automotive horizon adds up, feature for feature and pound for pound, to as big a buy as these Buicks for 1952.

Judge them for yourself, these gorgeous new SPECIALS, SUPERS and ROADMASTERS. Select – with your travel taste and budget in mind – from four wheelbases, four power ratings, a full choice of body styles and price ranges. Choose too, from a generously wide selection of equipment and accessories -and custom-tailor your Buick to your very own taste and purse.

And as you look thoroughly into these brilliant Buick beauties for 1952, you will learn how fully they gratify your every traveling desire, how great a measure they return for your automotive dollar, how well they carry their proud pledge: ” When better automobiles are built Buick will build them.”

Two plates attached to each 1952 Buick can tell you where it was built and how well it was equipped. With this data you can restore it back to factory specs easily.

Almost 40 interior trim combinations were available for buyers of a 1952 Buick. Hometown Buick has digitalized them to show you the original seat and bolster materials.