Face to face with the 1951 Buick – you know that it has a fresh and sparkling beauty such as you’ve never seen before.

There, sure enough, is a bumper – massive, strong. There are 25 sturdy, stamped-steel grille bars-mounted to “give” and come back unharmed. There, boldly standing guard, are two stout and stunning ” bumper bombs” – and for good measure, two more husky uprights flank the license plate.

There, in short, is beauty with a duty – to give the finest front-end protection yet devised. But that , fri end s, is only the beginning.

Proudly wearing this “push-bar” forefront, you find a stellar line-up of 1951 Buick SPECIALS, SUPERS and ROADMASTERS which set new standards of all-round satisfaction. New “white-glow” instrument markings give greater clarity at night. New power gives the SPECIAL record thrift and performance. New double depth Foamtex cushions give the ROAOMASTER restful new luxury. New fabrics smarten all interiors and new ports embellish the fenders of all Series.

Yes, there’s plenty new to thrill you in this spanking new 1951 Buick- but don’t overlook the tried-and-true thrill of fireball power-and Dynaflow Drive – and the unsurpassed smoothness of riding on coil springs on every wheel. There is still no other car in the world with these standout features.

Any way you size it up, the smart buy for ’51 is Buick.

Two plates attached to each 1951 Buick can tell you where it was built and how well it was equipped. With this data you can restore it back to factory specs easily.

Over 40 interior trim combinations were available for buyers of a 1951 Buick. Hometown Buick has digitalized them to show you the original seat and bolster materials.