Project Description

1951 Buick Roadmaster Riviera - Model 76R

1951 Buick Roadmaster Riviera – Model 76R

Production12,901 cars
Original Baseprice$ 3,143.00
Engine320.2 cui Fireball L8
274 ft-lbs
63.3 inches
80 inches
211 inches
126.3 inches
4,235 pounds

% share of all 1951 Buicks

Quote from Original Literature

1951 Buick Sales Brochure
The 1951 Buick Roadmaster Riviera (Model 76R) - the bellwether Roadmaster for those to whom smartness is of prime importance. Its racy convertible style lines are crowned with a solid steel top, styled on the interior with gleaming chrome cross bows. There are smart luxury touches throughout, even to hydraulic push-button controls for windows and front-scat adjustment. Definitely the car for the young in heart.

1951 Buick Roadmaster Riviera Equipment

The 1951 Buick Roadmaster Riviera was one the most sophisticated Coupes of its day. Many high-class options were standard – like the Dynaflow automatic transmission.

Back-Up Lights
Direction Signals
Dynaflow Transmission (Automatic Transmission)
Electric Clock
Flexible Spoke Steering Wheel
Foamtex Seat Cushions
One-Piece Hood
One-Piece Windshield
Power Front Seat
Power Windows
Rear Fender Gravel Shield
Rear View Mirror
Wheel Covers
Windshield Washer
Antenna (Manual or Automatic)
Armrest Package
Auxiliary Fog Lamps
Heater & Defroster
Selectronic Radio
Sonomatic Radio
Two-Tone Paint
White Wall Tires

See 1951 Buick Options & Accessories for a full list with original prices.

1951 Buick Options & Accessories
  • 1951 Buick Selectronic Radio

    1951 Buick Selectronic Radio

    1951 Buick Selectronic Radio Tuning brings in as many of the available stations as you want-or as few as you choose. Read more!

1951 Buick Roadmaster Riviera Colors

1951 Buick Colors

Buyers of the 1951 Buick Roadmaster Riviera had the choice between 15 base colors. They could be used as solid or two-tone color. In this case, the roof could be painted differently. Note: Color accuracy varies by computer/device settings and depends on the actual light.

(See complete 1951 Buick color chart for Duco Paint numbers.)

1951 Buick Colors

Body Colors

Carlsbad Black

Verde Green

Imperial Blue

Geneva Green

Barton Grey

Olympic Blue

Victoria Maroon

Sharon Green

Cloudmist Grey

Old Ivory

Sky Grey

Calumet Green

Venetian Blue

Galena Blue

Gleen Green

Roof Colors (Two-Tone Paint)

Imperial Blue (with Barton Grey or Galena Blue)

Cloudmist Grey (with Sky Grey)

Sky Grey (with Verde Green, Olympic Blue, Victoria Maroon, Sharon Green, Cloudmist Grey, Calumet Green, Venetian Blue or Galena Blue)

Calumet Green (with Glenn Green)

1951 Buick Roadmaster Riviera Interior Trim Combinations

Trim #60

Custom Trim.

Seat Material:
Red Leather

Bolster Material:
Red Leather with Grey Leather Insert

1951 Buick Seat Material
1951 Buick Bolster Material

Trim #61

Custom Trim.

Seat Material:
Dark Blue Leather

Bolster Material:
Dark Blue Leather with Light Blue Leather Insert

1951 Buick Seat Material
1951 Buick Bolster Material

Trim #62

Custom Trim.

Seat Material:
Dark Green Leather

Bolster Material:
Dark Green Leather with Light Green Leather Insert

1951 Buick Seat Material
1951 Buick Bolster Material

Trim #70

Standard Trim.

Seat Material:
Black Cordaveen

Bolster Material:
Black Cordaveen

1951 Buick Seat Material
1951 Buick Bolster Material

Trim #71

Custom Trim.

Seat Material:
Dark Green Broadcloth

Bolster Material:
Light Green Broadcloth

1951 Buick Seat Material
1951 Buick Bolster Material

Trim #72

Custom Trim.

Seat Material:
Dark Blue Broadcloth

Bolster Material:
Light Blue Broadcloth

1951 Buick Seat Material
1951 Buick Bolster Material

Six interior trims were available for the model 76R. One standard trim with Grey Broadcloth, two other Broadcloth options plus three interiors with Genuine Leather.

1951 Buick Featured Video

Literature covering the 1951 Buick Roadmaster Riviera

Online Literature

If you own a 1951 Buick Roadmaster Riviera, there are a fiew publications that help you to maintain your beloved Buick. Hometown Buick has bought, scanned and prepared most of them to grant you online access – most parts are for free!

1951 Buick Literature


Besides basic literature, Hometown Buick has a variety of items that are very uncommon, rare and expensive. Browse through our collection and dive into the history of 1951 Buicks!

1951 Buick Memorabilia

Available in the HB Shop

If you like printed matter, we can offer you spare originals and high quality reprints in our online shop.

1951 Buick Shop Items

For 1951 Buick Roadmaster Riviera Owners and Enthusiasts

1951 Buick Body Tag

1951 Buick Body Tag

For restauration or more information about your 1951 Buick Roadmaster Riviera, there is a good source: the Body Tag. It provides info about the original paint job, chosen trim option, accessories and (up to a certain point) the time of assembly. Find out more about your Buick and decode your cars Body Tag now!

Decode 1951 Buick Body Tag

1951 Buick Registry

1951 Buick Registry

Unfortunalty there is no official source that provides plant/production statistics. So its almost impossible to say if the options of your Buick were rare or not. Hometown Buick wants to rebuild Buicks history and has set up the 1951 Buick Registry. Support us to support the community by submitting your car data today!

Register your 1951 Buick Roadmaster Riviera

1951 Buick Configurator

1951 Buick Configurator

With the literature collected by Hometown Buick, it is possible to go back in time. Imagine you’d live in 1951 and step into the Buick showroom. Here is your chance to pick your personal Buick and built it just the way you like it. Enjoy the 1951 Buick Configurator!

Configure your 1951 Buick

1951 Buick Prices

1951 Buick Prices

You have a 1951 Buick Roadmaster Riviera in mind? Be aware of the prices before you buy. There is no perfect way to estimate a car value – but we’d like to give you a first orientation. The actual price depends on several parameters like condition, location and authenticity.

Check 1951 Buick Roadmaster Riviera Prices

All 1951 Buick Models