![Buick Magazine Buick Magazine](https://www.hometownbuick.com/wp-content/uploads/2016/02/buick-magazine.jpg)
Buick Magazine
One of the most used marketing instruments, today and in the 1950s, is a customer magazine. So ist no surprise that Buick had an own magazine. The name was not that creative, they simply called it Buick Magazine. Over 100 issues were published in the 1950s. Although the importance seem to have descreased with time. While there were 12 issues for 1950, they started to cut effort down to 10 issues in 1956 and even less for 1957 and the following years, The general design of Buick Magazine was changed a few times – not a good sign, say marketing experts. The more changes the harder to establish a brand in the public.
Meanwhile the design changed, the overall concept remain unchanged over the years. As the welcome message on the cover said, ‘This magazine comes to you as a friendly messenger from your Buick dealer. It provides an additional means of saying that you are a welcome member of the Buick family.’, Buick Magazine was not a boring lot of advertising stories. They mixed Buick related content with interesting stories of cities, events or vacation hints. One issues per year was used to introduce the new model line. In this case, the model line and engineering stories were told by Buick executives – along with neat side story like accessories selling points.
Buick magazine is a good way to get to know the overall feeling of the 1950s. It was an era of prosperity and new technologies like the jet engine.
From the collecters stand point, especially the new model line issues are harder to find. If you ever come acress a full year lot, you should get your hands on it, if the price is right. Otherwise shipping costs might eat your budget up. Prices go from 1 to 50 USD per issue; depending on condition and if its a rare issue. Later issues of Buick Magazine are rare, especially 1956 and later.
The first years of Buick Magazine were published in letter format. September 1958 was bigger due to the 1959 Buick model introduction. Surprisingly Buick decided to make the 1959 Buick Magazine issues a lot smaller than previous edition. The smaller size was continued during the 1960s. The average Buick Magazine had 16 pages.
The following gallery of Buick Magazine covers was made from owned originals in the Hometown Buick Collection. Enjoy browsing!
1950 Buick Magazine
January
February
March
April
May
June
July
August
September
October
November
December
1951 Buick Magazine
January
![Buick Magazine January 1951 Buick Magazine January 1951](https://www.hometownbuick.com/wp-content/uploads/2015/06/buick-magazine-january-1951.jpg)
February
![Buick Magazine February 1951 Buick Magazine February 1951](https://www.hometownbuick.com/wp-content/uploads/2015/06/buick-magazine-february-1951.jpg)
March
![Buick Magazine March 1951 Buick Magazine March 1951](https://www.hometownbuick.com/wp-content/uploads/2015/06/buick-magazine-march-1951.jpg)
April
![Buick Magazine April 1951 Buick Magazine April 1951](https://www.hometownbuick.com/wp-content/uploads/2015/06/buick-magazine-april-1951.jpg)
May
![Buick Magazine May 1951 Buick Magazine May 1951](https://www.hometownbuick.com/wp-content/uploads/2015/06/buick-magazine-may-1951.jpg)
June
![Buick Magazine June 1951 Buick Magazine June 1951](https://www.hometownbuick.com/wp-content/uploads/2015/06/buick-magazine-june-1951.jpg)
July
![Buick Magazine July 1951 Buick Magazine July 1951](https://www.hometownbuick.com/wp-content/uploads/2015/06/buick-magazine-july-1951.jpg)
August
![Buick Magazine August 1950 Buick Magazine August 1950](https://www.hometownbuick.com/wp-content/uploads/2015/06/buick-magazine-august-1950.jpg)
September
![Buick Magazine September 1951 Buick Magazine September 1951](https://www.hometownbuick.com/wp-content/uploads/2015/06/buick-magazine-september-1951.jpg)
October
![Buick Magazine October 1951 Buick Magazine October 1951](https://www.hometownbuick.com/wp-content/uploads/2015/06/buick-magazine-october-1951.jpg)
November
![Buick Magazine November 1951 Buick Magazine November 1951](https://www.hometownbuick.com/wp-content/uploads/2015/06/buick-magazine-november-1951.jpg)
December
![Buick Magazine December 1951 Buick Magazine December 1951](https://www.hometownbuick.com/wp-content/uploads/2015/06/buick-magazine-december-1951.jpg)
1952 Buick Magazine
January
![Buick Magazine January 1952 Buick Magazine January 1952](https://www.hometownbuick.com/wp-content/uploads/2015/06/buick-magazine-january-1952.jpg)
February
![Buick Magazine February 1952 Buick Magazine February 1952](https://www.hometownbuick.com/wp-content/uploads/2015/06/buick-magazine-february-1952.jpg)
March
![Buick Magazine March 1952 Buick Magazine March 1952](https://www.hometownbuick.com/wp-content/uploads/2015/06/buick-magazine-march-1952.jpg)
April
![Buick Magazine April 1952 Buick Magazine April 1952](https://www.hometownbuick.com/wp-content/uploads/2015/06/buick-magazine-april-1952.jpg)
May
![Buick Magazine May 1952 Buick Magazine May 1952](https://www.hometownbuick.com/wp-content/uploads/2015/06/buick-magazine-may-1952.jpg)
June
![Buick Magazine June 1952 Buick Magazine June 1952](https://www.hometownbuick.com/wp-content/uploads/2015/06/buick-magazine-june-1952.jpg)
July
![Buick Magazine July 1952 Buick Magazine July 1952](https://www.hometownbuick.com/wp-content/uploads/2015/06/buick-magazine-july-1952.jpg)
August
![Buick Magazine August 1952 Buick Magazine August 1952](https://www.hometownbuick.com/wp-content/uploads/2015/06/buick-magazine-august-1952.jpg)
September
![Buick Magazine September 1952 Buick Magazine September 1952](https://www.hometownbuick.com/wp-content/uploads/2015/06/buick-magazine-september-1952.jpg)
October
![Buick Magazine October 1952 Buick Magazine October 1952](https://www.hometownbuick.com/wp-content/uploads/2015/06/buick-magazine-october-1952.jpg)
November
![Buick Magazine November 1952 Buick Magazine November 1952](https://www.hometownbuick.com/wp-content/uploads/2015/06/buick-magazine-november-1952.jpg)
December
![Buick Magazine December 1952 Buick Magazine December 1952](https://www.hometownbuick.com/wp-content/uploads/2015/06/buick-magazine-december-1952.jpg)
1953 Buick Magazine
January
![Buick Magazine January 1953 Buick Magazine January 1953](https://www.hometownbuick.com/wp-content/uploads/2015/06/buick-magazine-january-1953.jpg)
February
![Buick Magazine February 1953 Buick Magazine February 1953](https://www.hometownbuick.com/wp-content/uploads/2015/06/buick-magazine-february-1953.jpg)
March
![Buick Magazine March 1953 Buick Magazine March 1953](https://www.hometownbuick.com/wp-content/uploads/2015/06/buick-magazine-march-1953.jpg)
April
![Buick Magazine April 1953 Buick Magazine April 1953](https://www.hometownbuick.com/wp-content/uploads/2015/06/buick-magazine-april-1953.jpg)
May
![Buick Magazine May 1953 Buick Magazine May 1953](https://www.hometownbuick.com/wp-content/uploads/2015/06/buick-magazine-may-1953.jpg)
June
![Buick Magazine June 1953 Buick Magazine June 1953](https://www.hometownbuick.com/wp-content/uploads/2015/06/buick-magazine-june-1953.jpg)
July
![Buick Magazine July 1953 Buick Magazine July 1953](https://www.hometownbuick.com/wp-content/uploads/2015/06/buick-magazine-july-1953.jpg)
August
![Buick Magazine August 1953 Buick Magazine August 1953](https://www.hometownbuick.com/wp-content/uploads/2015/06/buick-magazine-august-1953.jpg)
September
![Buick Magazine September 1953 Buick Magazine September 1953](https://www.hometownbuick.com/wp-content/uploads/2015/06/buick-magazine-september-1953.jpg)
October
![Buick Magazine October 1953 Buick Magazine October 1953](https://www.hometownbuick.com/wp-content/uploads/2015/06/buick-magazine-october-1953.jpg)
November
![Buick Magazine November 1953 Buick Magazine November 1953](https://www.hometownbuick.com/wp-content/uploads/2015/06/buick-magazine-november-1953.jpg)
December
![Buick Magazine December 1953 Buick Magazine December 1953](https://www.hometownbuick.com/wp-content/uploads/2015/06/buick-magazine-december-1953.jpg)
1954 Buick Magazine
January
![Buick Magazine January 1954 Buick Magazine January 1954](https://www.hometownbuick.com/wp-content/uploads/2015/06/buick-magazine-january-1954.jpg)
February
![Buick Magazine February 1954 Buick Magazine February 1954](https://www.hometownbuick.com/wp-content/uploads/2015/06/buick-magazine-february-1954.jpg)
March
![Buick Magazine March 1954 Buick Magazine March 1954](https://www.hometownbuick.com/wp-content/uploads/2015/06/buick-magazine-march-1954.jpg)
April
![Buick Magazine April 1954 Buick Magazine April 1954](https://www.hometownbuick.com/wp-content/uploads/2015/06/buick-magazine-april-1954.jpg)
May
![Buick Magazine May 1954 Buick Magazine May 1954](https://www.hometownbuick.com/wp-content/uploads/2015/06/buick-magazine-may-1954.jpg)
June
![Buick Magazine June 1954 Buick Magazine June 1954](https://www.hometownbuick.com/wp-content/uploads/2015/06/buick-magazine-june-1954.jpg)
July
![Buick Magazine July 1954 Buick Magazine July 1954](https://www.hometownbuick.com/wp-content/uploads/2015/06/buick-magazine-july-1954.jpg)
August
![Buick Magazine August 1954 Buick Magazine August 1954](https://www.hometownbuick.com/wp-content/uploads/2015/06/buick-magazine-august-1954.jpg)
September
![Buick Magazine September 1954 Buick Magazine September 1954](https://www.hometownbuick.com/wp-content/uploads/2015/06/buick-magazine-september-1954.jpg)
October
![Buick Magazine October 1954 Buick Magazine October 1954](https://www.hometownbuick.com/wp-content/uploads/2015/06/buick-magazine-october-1954.jpg)
November
![Buick Magazine November 1954 Buick Magazine November 1954](https://www.hometownbuick.com/wp-content/uploads/2015/06/buick-magazine-november-1954.jpg)
December
![Buick Magazine December 1954 Buick Magazine December 1954](https://www.hometownbuick.com/wp-content/uploads/2015/06/buick-magazine-december-1954.jpg)
1955 Buick Magazine
January
![Buick Magazine January 1955 Buick Magazine January 1955](https://www.hometownbuick.com/wp-content/uploads/2015/06/buick-magazine-january-1955.jpg)
February
![Buick Magazine February 1955 Buick Magazine February 1955](https://www.hometownbuick.com/wp-content/uploads/2015/06/buick-magazine-february-1955.jpg)
March
![Buick Magazine March 1955 Buick Magazine March 1955](https://www.hometownbuick.com/wp-content/uploads/2015/06/buick-magazine-march-1955.jpg)
April
![Buick Magazine April 1955 Buick Magazine April 1955](https://www.hometownbuick.com/wp-content/uploads/2015/06/buick-magazine-april-1955.jpg)
May
![Buick Magazine May 1955 Buick Magazine May 1955](https://www.hometownbuick.com/wp-content/uploads/2015/06/buick-magazine-may-1955.jpg)
June
![Buick Magazine June 1955 Buick Magazine June 1955](https://www.hometownbuick.com/wp-content/uploads/2015/06/buick-magazine-june-1955.jpg)
July
![Buick Magazine July 1955 Buick Magazine July 1955](https://www.hometownbuick.com/wp-content/uploads/2015/06/buick-magazine-july-1955.jpg)
August
![Buick Magazine August 1955 Buick Magazine August 1955](https://www.hometownbuick.com/wp-content/uploads/2015/06/buick-magazine-august-1955.jpg)
September
![Buick Magazine September 1955 Buick Magazine September 1955](https://www.hometownbuick.com/wp-content/uploads/2015/06/buick-magazine-september-1955.jpg)
October
![Buick Magazine October 1955 Buick Magazine October 1955](https://www.hometownbuick.com/wp-content/uploads/2015/06/buick-magazine-october-1955.jpg)
November
![Buick Magazine November 1955 Buick Magazine November 1955](https://www.hometownbuick.com/wp-content/uploads/2015/06/buick-magazine-november-1955.jpg)
December
![Buick Magazine December 1955 Buick Magazine December 1955](https://www.hometownbuick.com/wp-content/uploads/2015/06/buick-magazine-december-1955.jpg)
1956 Buick Magazine
January
![Buick Magazine January 1956 Buick Magazine January 1956](https://www.hometownbuick.com/wp-content/uploads/2015/06/buick-magazine-january-1956.jpg)
February
![Buick Magazine February 1956 Buick Magazine February 1956](https://www.hometownbuick.com/wp-content/uploads/2015/06/buick-magazine-february-1956.jpg)
March
![Buick Magazine March 1956 Buick Magazine March 1956](https://www.hometownbuick.com/wp-content/uploads/2015/06/buick-magazine-march-1956.jpg)
April
![Buick Magazine April 1956 Buick Magazine April 1956](https://www.hometownbuick.com/wp-content/uploads/2015/06/buick-magazine-april-1956.jpg)
May
![Buick Magazine May 1956 Buick Magazine May 1956](https://www.hometownbuick.com/wp-content/uploads/2015/06/buick-magazine-may-1956.jpg)
June & July
![Buick Magazine June, July 1956 Buick Magazine June, July 1956](https://www.hometownbuick.com/wp-content/uploads/2015/06/buick-magazine-june-july-1956.jpg)
August
![Buick Magazine August 1956 Buick Magazine August 1956](https://www.hometownbuick.com/wp-content/uploads/2015/06/buick-magazine-august-1956.jpg)
September & October
![Buick Magazine September, October 1956 Buick Magazine September, October 1956](https://www.hometownbuick.com/wp-content/uploads/2015/06/buick-magazine-september-october-1956.jpg)
November
![Buick Magazine November 1956 Buick Magazine November 1956](https://www.hometownbuick.com/wp-content/uploads/2015/06/buick-magazine-november-1956.jpg)
December 1956 & January 1957
![Buick Magazine December 1956, January 1957 Buick Magazine December 1956, January 1957](https://www.hometownbuick.com/wp-content/uploads/2015/06/buick-magazine-december-1956-january-1957.jpg)
1957 Buick Magazine
February
![Buick Magazine February 1957 Buick Magazine February 1957](https://www.hometownbuick.com/wp-content/uploads/2015/06/buick-magazine-february-1957.jpg)
March & April
![Buick Magazine March, April 1957 Buick Magazine March, April 1957](https://www.hometownbuick.com/wp-content/uploads/2015/06/buick-magazine-march-april-1957.jpg)
May
![Buick Magazine May 1957 Buick Magazine May 1957](https://www.hometownbuick.com/wp-content/uploads/2015/06/buick-magazine-may-1957.jpg)
June & July
![Buick Magazine June, July 1957 Buick Magazine June, July 1957](https://www.hometownbuick.com/wp-content/uploads/2015/06/buick-magazine-june-july-1957.jpg)
August
![Buick Magazine August 1957 Buick Magazine August 1957](https://www.hometownbuick.com/wp-content/uploads/2015/06/buick-magazine-august-1957.jpg)
September & October
![Buick Magazine September, October 1957 Buick Magazine September, October 1957](https://www.hometownbuick.com/wp-content/uploads/2015/06/buick-magazine-september-october-1957.jpg)
November
![Buick Magazine November 1957 Buick Magazine November 1957](https://www.hometownbuick.com/wp-content/uploads/2015/06/buick-magazine-november-1957.jpg)
December 1957 & January 1958
![Buick Magazine December 1957, January 1958 Buick Magazine December 1957, January 1958](https://www.hometownbuick.com/wp-content/uploads/2015/11/buick-magazine-december-1957-january-1958.jpg)
1958 Buick Magazine
February
![Buick Magazine February 1958 Buick Magazine February 1958](https://www.hometownbuick.com/wp-content/uploads/2015/06/buick-magazine-february-1958.jpg)
March & April
![Buick Magazine March, April 1958 Buick Magazine March, April 1958](https://www.hometownbuick.com/wp-content/uploads/2015/06/buick-magazine-march-april-1958.jpg)
May
![Buick Magazine not available Buick Magazine May 1958](https://www.hometownbuick.com/wp-content/uploads/2015/06/buick-magazine-not-available.jpg)
June & July
![Buick Magazine June, July 1958 Buick Magazine June, July 1958](https://www.hometownbuick.com/wp-content/uploads/2017/12/buick-magazine-june-july-1958.jpg)
August
![Buick Magazine not available Buick Magazine August 1958](https://www.hometownbuick.com/wp-content/uploads/2015/06/buick-magazine-not-available.jpg)
September
![Buick Magazine September 1958 Buick Magazine September 1958](https://www.hometownbuick.com/wp-content/uploads/2015/06/buick-magazine-september-1958.jpg)
October & November
![Buick Magazine October, November 1958 Buick Magazine October, November 1958](https://www.hometownbuick.com/wp-content/uploads/2015/11/buick-magazine-october-november-1958.jpg)
December 1958 & January 1959
![Buick Magazine December 1958, January 1959 Buick Magazine December 1958 & January 1959](https://www.hometownbuick.com/wp-content/uploads/2015/06/buick-magazine-december-1958-january-1959.jpg)
1959 Buick Magazine
February & March
![Buick Magazine February, March 1959 Buick Magazine February, March 1959](https://www.hometownbuick.com/wp-content/uploads/2015/06/buick-magazine-february-march-1959.jpg)
April
![Buick Magazine April 1959 Buick Magazine April 1959](https://www.hometownbuick.com/wp-content/uploads/2015/06/buick-magazine-april-1959.jpg)
May & June
![Buick Magazine May, June 1959 Buick Magazine May, June 1959](https://www.hometownbuick.com/wp-content/uploads/2015/06/buick-magazine-may-june-1959.jpg)
June & July
![Buick Magazine June, July 1959 Buick Magazine June, July 1959](https://www.hometownbuick.com/wp-content/uploads/2015/06/buick-magazine-june-july-1959.jpg)
August & September
![Buick Magazine August, September 1959 Buick Magazine August, September 1959](https://www.hometownbuick.com/wp-content/uploads/2015/06/buick-magazine-august-september-1959.jpg)
October
![Buick Magazine October 1959 Buick Magazine October 1959](https://www.hometownbuick.com/wp-content/uploads/2015/08/buick-magazine-october-1959.jpg)
November & December
![Buick Magazine November, December 1959 Buick Magazine November, December 1959](https://www.hometownbuick.com/wp-content/uploads/2015/06/buick-magazine-november-december-1959.jpg)