Buick Magazine

Buick Magazine

One of the most used marketing instruments, today and in the 1950s, is a customer magazine. So ist no surprise that Buick had an own magazine. The name was not that creative, they simply called it Buick Magazine. Over 100 issues were published in the 1950s. Although the importance seem to have descreased with time. While there were 12 issues for 1950, they started to cut effort down to 10 issues in 1956 and even less for 1957 and the following years, The general design of Buick Magazine was changed a few times – not a good sign, say marketing experts. The more changes the harder to establish a brand in the public.

Meanwhile the design changed, the overall concept remain unchanged over the years. As the welcome message on the cover said, ‘This magazine comes to you as a friendly messenger from your Buick dealer. It provides an additional means of saying that you are a welcome   member of the Buick family.’, Buick Magazine was not a boring lot of advertising stories. They mixed Buick related content with interesting stories of cities, events or vacation hints. One issues per year was used to introduce the new model line. In this case, the model line and engineering stories were told by Buick executives – along with neat side story like accessories selling points.

Buick magazine is a good way to get to know the overall feeling of the 1950s. It was an era of prosperity and new technologies like the jet engine.

From the collecters stand point, especially the new model line issues are harder to find. If you ever come acress a full year lot, you should get your hands on it, if the price is right. Otherwise shipping costs might eat your budget up. Prices go from 1 to 50 USD per issue; depending on condition and if its a rare issue. Later issues of Buick Magazine are rare, especially 1956 and later.

The first years of Buick Magazine were published in letter format. September 1958 was bigger due to the 1959 Buick model introduction. Surprisingly Buick decided to make the 1959 Buick Magazine issues a lot smaller than previous edition. The smaller size was continued during the 1960s. The average Buick Magazine had 16 pages.

The following gallery of Buick Magazine covers was made from owned originals in the Hometown Buick Collection. Enjoy browsing!

1950 Buick Magazine

January

Buick Magazine January 1950

February

Buick Magazine February 1950

March

Buick Magazine March 1950

April

Buick Magazine April 1950

May

Buick Magazine May 1950

June

Buick Magazine June 1950

July

Buick Magazine July 1950

August

Buick Magazine August 1950

September

Buick Magazine September 1950

October

Buick Magazine October 1950

November

Buick Magazine November 1950

December

Buick Magazine December 1950

1951 Buick Magazine

January

Buick Magazine January 1951

February

Buick Magazine February 1951

March

Buick Magazine March 1951

April

Buick Magazine April 1951

May

Buick Magazine May 1951

June

Buick Magazine June 1951

July

Buick Magazine July 1951

August

Buick Magazine August 1950

September

Buick Magazine September 1951

October

Buick Magazine October 1951

November

Buick Magazine November 1951

December

Buick Magazine December 1951

1952 Buick Magazine

January

Buick Magazine January 1952

February

Buick Magazine February 1952

March

Buick Magazine March 1952

April

Buick Magazine April 1952

May

Buick Magazine May 1952

June

Buick Magazine June 1952

July

Buick Magazine July 1952

August

Buick Magazine August 1952

September

Buick Magazine September 1952

October

Buick Magazine October 1952

November

Buick Magazine November 1952

December

Buick Magazine December 1952

1953 Buick Magazine

January

Buick Magazine January 1953

February

Buick Magazine February 1953

March

Buick Magazine March 1953

April

Buick Magazine April 1953

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Buick Magazine May 1953

June

Buick Magazine June 1953

July

Buick Magazine July 1953

August

Buick Magazine August 1953

September

Buick Magazine September 1953

October

Buick Magazine October 1953

November

Buick Magazine November 1953

December

Buick Magazine December 1953

1954 Buick Magazine

January

Buick Magazine January 1954

February

Buick Magazine February 1954

March

Buick Magazine March 1954

April

Buick Magazine April 1954

May

Buick Magazine May 1954

June

Buick Magazine June 1954

July

Buick Magazine July 1954

August

Buick Magazine August 1954

September

Buick Magazine September 1954

October

Buick Magazine October 1954

November

Buick Magazine November 1954

December

Buick Magazine December 1954

1955 Buick Magazine

January

Buick Magazine January 1955

February

Buick Magazine February 1955

March

Buick Magazine March 1955

April

Buick Magazine April 1955

May

Buick Magazine May 1955

June

Buick Magazine June 1955

July

Buick Magazine July 1955

August

Buick Magazine August 1955

September

Buick Magazine September 1955

October

Buick Magazine October 1955

November

Buick Magazine November 1955

December

Buick Magazine December 1955

1956 Buick Magazine

January

Buick Magazine January 1956

February

Buick Magazine February 1956

March

Buick Magazine March 1956

April

Buick Magazine April 1956

May

Buick Magazine May 1956

June & July

Buick Magazine June, July 1956

August

Buick Magazine August 1956

September & October

Buick Magazine September, October 1956

November

Buick Magazine November 1956

December 1956 & January 1957

Buick Magazine December 1956, January 1957

1957 Buick Magazine

February

Buick Magazine February 1957

March & April

Buick Magazine March, April 1957

May

Buick Magazine May 1957

June & July

Buick Magazine June, July 1957

August

Buick Magazine August 1957

September & October

Buick Magazine September, October 1957

November

Buick Magazine November 1957

December 1957 & January 1958

Buick Magazine December 1957, January 1958

1958 Buick Magazine

February

Buick Magazine February 1958

March & April

Buick Magazine March, April 1958

May

Buick Magazine May 1958

June & July

Buick Magazine June, July 1958

August

Buick Magazine August 1958

September

Buick Magazine September 1958

October & November

Buick Magazine October, November 1958

December 1958 & January 1959

Buick Magazine December 1958 & January 1959

1959 Buick Magazine

February & March

Buick Magazine February, March 1959

April

Buick Magazine April 1959

May & June

Buick Magazine May, June 1959

June & July

Buick Magazine June, July 1959

August & September

Buick Magazine August, September 1959

October

Buick Magazine October 1959

November & December

Buick Magazine November, December 1959