Project Description

1952 Buick – The Techniques of Showroom Presentation

Here is a restatement of the fundamentals of Buick product presentation, grouping them as six main points that should be covered during every presentation. Emphasis is put on the importance of making as complete a presentation as practical to every prospect – not just the “hot” ones.

TitleThe Techniques of Showroom Presentation
AuthorBuick Division of General Motors
#DOT 04
Duration18min 52sec
Video84 Slides (B/W)

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