Project Description

1952 Buick – Company Manners

This important DOT release dramatizes to the dealership employee – mechanic, parts manager, cashier, porter, salesman – the importance of winning and holding customer loyalty. It shows how easy it is to maintain good customer relations and what little effort it requires of the individual employee, pointing out that teamwork is essential. Special emphasis is placed on the vital part which dependable service plays in building steady, satisfied customers who in turn bring in new customers. Items of good owner service, based on a nationwide customer opinion survey, are stressed.

TitleCompany Manners
AuthorBuick Division of General Motors
#DOT 09
Duration16min 54sec
Video79 Slides (B/W)

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