1954 Buick – How to Deliver a New Buick

This release called ‘1954 Buick – How to Deliver a New Buick’ is designed to help the dealership get the benefits of better deliveries in 1954 – and after. It deals with questions like:

• Why is delivery an important part of the sale?
• How are proper deliveries made?
• What does proper delivery mean to the customer, the salesman, the service department, the entire dealership?

The principles are as good today as they were for 1954 model cars.