Project Description

1954 Buick – How to Deliver a New Buick

This release called ‘1954 Buick – How to Deliver a New Buick’ is designed to help the dealership get the benefits of better deliveries in 1954 – and after. It deals with questions like:

  • Why is delivery an important part of the sale?
  • How are proper deliveries made?
  • What does proper delivery mean to the customer, the salesman, the service department, the entire dealership?

The principles are as good today as they were for 1954 model cars.

TitleHow to Deliver a New Buick
AuthorBuick Division of General Motors
#DOT 54-03
Duration21min 30sec
Video93 Slides (B/W)

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