Project Description

1954 Buick – Selling Buick – the Beautiful Buy – over Lincoln

This slidefilm called ‘1954 Buick – Selling Buick – the Beautiful Buy – over Lincoln’ is a confidential competitive comparison between the 1954 Buick line vs. 1954 Lincoln cars, supplementing the Automotive Analysts, and dramatizing the important benefits prospects may have, in Buick, in terms of advanced styling, outstanding power and performance, and price advantage.

TitleSelling Buick – the Beautiful Buy – over Lincoln
AuthorBuick Division of General Motors
Year1954
#DOT 54-12
Duration16min 36sec
Video52 Slides (B/W)
AudioYes

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