Project Description

1954 Buick – Your Own Proving Ground

This film ‘1954 Buick – Your Own Proving Ground’ on road demonstrations shows salesmen how to select a planned demonstration route and how to develop a demonstration procedure. The presentation emphasizes the best way to sell a superior product like Buick is to demonstrate its superiority.

TitleYour Own Proving Ground
AuthorBuick Division of General Motors
#DOT 54-20
Duration25min 48sec
Video92 Slides (B/W)

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