1954 Buick – Your Own Proving Ground
This film ‘1954 Buick – Your Own Proving Ground’ on road demonstrations shows salesmen how to select a planned demonstration route and how to develop a demonstration procedure. The presentation emphasizes the best way to sell a superior product like Buick is to demonstrate its superiority.
| Title | Your Own Proving Ground | |||||
| Author | Buick Division of General Motors | |||||
| Year | 1954 | |||||
| # | DOT 54-20 | |||||
| Duration | 25min 48sec | |||||
| Video | 92 Slides (B/W) | |||||
| Audio | Yes |
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