Project Description

1954 Buick – Your Own Proving Ground

This film ‘1954 Buick – Your Own Proving Ground’ on road demonstrations shows salesmen how to select a planned demonstration route and how to develop a demonstration procedure. The presentation emphasizes the best way to sell a superior product like Buick is to demonstrate its superiority.

Title Your Own Proving Ground
Author Buick Division of General Motors
Year 1954
# DOT 54-20
Duration 25min 48sec
Video 92 Slides (B/W)
Audio Yes

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