Project Description

1954 Buick – Selling Buick – the Beautiful Buy – over Packard

This slidefilm ‘1954 Buick – Selling Buick – the Beautiful Buy – over Packard’ is a confidential competitive comparison between the 1954 Buick line vs. 1954 Packard cars, supplementing the Automotive Analysts, and dramatizing the important benefits prospects may have, in Buick, in terms of advanced styling, outstanding power and performance, and price advantage.

TitleSelling Buick – the Beautiful Buy – over Packard
AuthorBuick Division of General Motors
#DOT 54-13
Duration16min 36sec
Video53 Slides (B/W)

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