Project Description

1954 Buick – Selling Buick – the Beautiful Buy – over Packard

This slidefilm ‘1954 Buick – Selling Buick – the Beautiful Buy – over Packard’ is a confidential competitive comparison between the 1954 Buick line vs. 1954 Packard cars, supplementing the Automotive Analysts, and dramatizing the important benefits prospects may have, in Buick, in terms of advanced styling, outstanding power and performance, and price advantage.

Title Selling Buick – the Beautiful Buy – over Packard
Author Buick Division of General Motors
Year 1954
# DOT 54-13
Duration 16min 36sec
Video 53 Slides (B/W)
Audio Yes

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