Project Description
1954 Buick – The Why and How of a New Car Make Ready
The importance of thorough new car make-ready, prior to customer delivery, is emphasized in the slidefilm ‘1954 Buick – The Why and How of a New Car Make Ready’. Included ts technical tnstruction on the 1954 new car preparation techniques and procedures. The film stresses the fact that new Buicks-delivered in perfect condition-result in more satisfied customers, repeat service business, and free word-of-mouth advertising for the dealership.
Title | The Why and How of a New Car Make Ready | |||||
Author | Buick Division of General Motors | |||||
Year | 1954 | |||||
# | DOT 54-02 | |||||
Duration | 29min 38sec | |||||
Video | 131 Slides (B/W) | |||||
Audio | Yes |
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