Project Description

1954 Buick – The Why and How of a New Car Make Ready

The importance of thorough new car make-ready, prior to customer delivery, is emphasized in the slidefilm ‘1954 Buick – The Why and How of a New Car Make Ready’. Included ts technical tnstruction on the 1954 new car preparation techniques and procedures. The film stresses the fact that new Buicks-delivered in perfect condition-result in more satisfied customers, repeat service business, and free word-of-mouth advertising for the dealership.

Title The Why and How of a New Car Make Ready
Author Buick Division of General Motors
Year 1954
# DOT 54-02
Duration 29min 38sec
Video 131 Slides (B/W)
Audio Yes

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