Project Description

1954 Buick – Selling Buick – the Beautiful Buy – over Studebaker

This film called ‘1954 Buick – Selling Buick – the Beautiful Buy – over Studebaker’ is a confidential competitive comparison between the 1954 Buick line vs. 1954 Studebaker cars, supplementing the Automotive Analysts, and dramatizing the important benefits prospects may have, in Buick, in terms of advanced styling, outstanding power and performance, and price advantage.

Title Selling Buick – the Beautiful Buy – over Studebaker
Author Buick Division of General Motors
Year 1954
# DOT 54-14
Duration 15min 29sec
Video 45 Slides (B/W)
Audio Yes

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