Project Description

1954 Buick – Selling Buick – the Beautiful Buy – over Studebaker

This film called ‘1954 Buick – Selling Buick – the Beautiful Buy – over Studebaker’ is a confidential competitive comparison between the 1954 Buick line vs. 1954 Studebaker cars, supplementing the Automotive Analysts, and dramatizing the important benefits prospects may have, in Buick, in terms of advanced styling, outstanding power and performance, and price advantage.

TitleSelling Buick – the Beautiful Buy – over Studebaker
AuthorBuick Division of General Motors
#DOT 54-14
Duration15min 29sec
Video45 Slides (B/W)

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