Project Description

1954 Buick – Selling the Special over the Low-Price Field

The film ‘1954 Buick – Selling the Special over the Low-Price Field’ is a confidential competitive comparison on 1954 cars, supplementing the Automotive Analysts, and dramatizing the important benefits prospects may have, in Buick, in terms of advanced styling, outstanding power and performance, and price advantage.

TitleSelling the Special over the Low-Price Field
AuthorBuick Division of General Motors
Year1954
#DOT 54-15
Duration22min 49sec
Video77 Slides (B/W)
AudioYes

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