Project Description
1954 Buick – Selling the Special over the Low-Price Field
The film ‘1954 Buick – Selling the Special over the Low-Price Field’ is a confidential competitive comparison on 1954 cars, supplementing the Automotive Analysts, and dramatizing the important benefits prospects may have, in Buick, in terms of advanced styling, outstanding power and performance, and price advantage.
Title | Selling the Special over the Low-Price Field | |||||
Author | Buick Division of General Motors | |||||
Year | 1954 | |||||
# | DOT 54-15 | |||||
Duration | 22min 49sec | |||||
Video | 77 Slides (B/W) | |||||
Audio | Yes |
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