1956 Buick Videos
Buick changed the TV sponsorship for 1956. Milton Berle was exchanged with famous TV star Jackie Gleason. Buick was now part of the TV series ‘The Honeymooners’. The structure of sponsorship remained the same: Buick used the commercial brakes for showing their TV ads.
Over 20 slidefilms were published within the Buick Dealer Organization Training program. The first one – as usual – is the new model line introduction with great images of the new cars and features.
If you have more 1956 Buick videos and want to share it with the Buick community, we’d be happy to hear from you!
1956 Buick – Don’t Slam the Door
1956 Buick - Don't Slam the Door The film '1956 Buick - Don't Slam the Door' emphasizes on the preparation of the sales showroom and salesmen attitudes for winning prospects. Title Don't Slam the Door Author Buick Division of General Motors Year 1956 # DOT 56-22 Duration 9min 49sec Video [...]
1956 Buick – Meet McGinty
1956 Buick - Meet McGinty "1956 Buick - Meet McGinty" shows the importance of "opinion makers," points up how they can help every Buick salesman to more sales. Title Meet McGinty Author Buick Division of General Motors Year 1956 # DOT 56-21 Duration 13min 56sec Video 80 Slides (Color) Audio Yes [...]
1956 Buick – The Day Nero Burned
1956 Buick - The Day Nero Burned This film '1956 Buick - The Day Nero Burned' stresses the importance of getting the job done when promised and seeing that it is done right the first time. Title The Day Nero Burned Author Buick Division of General Motors Year 1956 # DOT [...]
1956 Buick – How to Sell the House!
1956 Buick - How to Sell the House! What can the salesman do that will convince the prospect that his dealership is the best? "1956 Buick - How to Sell the House!" answers this question by pointing up the many ways that can be employed to sell the integrity, reputation, location, etc. of [...]
1956 Buick – Gaston the Great
1956 Buick - Gaston the Great The slidefilm '1956 Buick - Gaston the Great' is the second in a series of films covering good customer relations. An amusing, yet serious approach showing the importance of correct diagnosis. Title Gaston the Great Author Buick Division of General Motors Year 1956 # DOT [...]
1956 Buick – Plan for Profits
1956 Buick - Plan for Profits '1956 Buick - Plan for Profits' is a film on selling accessories that shows all of the department heads of Buick dealerships the importance of having a plan for merchandising accessories at the time of new car delivery and a plan for merchandising accessories in both the [...]
1956 Buick – Phillister Gets His Fill
1956 Buick - Phillister Gets His Fill '1956 Buick - Phillister Gets His Fill' is the first of a series of films to stimulate interest in future meetings dealing with customer relations in the service department. Amusing challenge to service personnel who contact the public to think in terms of how they would [...]
1956 Buick – The Strange Cases of Messrs. X and Y
1956 Buick - The Strange Cases of Messrs. X and Y '1956 Buick - The Strange Cases of Messrs. X and Y' is a Spring Demonstration Campaign film, with an amusing treatment to underline the importance of demonstration in closing the sale. Shows how the coming of spring stimulates the desire to buy, [...]
1956 Buick – Servicing the New Buick Rear Axle
1956 Buick - Servicing the New Buick Rear Axle '1956 Buick - Servicing the New Buick Rear Axle' shows Buick mechanics the differences in assembly and disassembly of the new 1956 Buick rear axle. It also shows the new tools required for servicing the axle. Title Servicing the New Buick Rear [...]
1956 Buick – Put a Plus in Your Pitch
1956 Buick - Put a Plus in Your Pitch The slidefilm '1956 Buick - Put a Plus in Your Pitch' is about selling the prestige car - the Buick Roadmaster - to the prestige prospect. Title Put a Plus in Your Pitch Author Buick Division of General Motors Year 1956 # [...]
1956 Buick – Braggin’ll Sell the Wagon
1956 Buick - Braggin'll Sell the Wagon The salesmen training film '1956 Buick - Braggin'll Sell the Wagon' shows how to present the great exclusive features of the Buick Estate Wagon with enthusiasm and conviction. Title Braggin'll Sell the Wagon Author Buick Division of General Motors Year 1956 # DOT 56-09 [...]
1956 Buick – Selling Buick over the Low-Price Three
1956 Buick - Selling Buick over the Low-Price Three '1956 Buick - Selling Buick over the Low-Price Three' is a salesmen training film showing clean-cut, but convincing, ways to point out the '56 Buick's superior customer benefits to prospects who are considering the purchase of a competitive make. This film is shorter than [...]
1956 Buick – Friendly Ears
1956 Buick - Friendly Ears Good listening is as important in selling as good talking! This release '1956 Buick - Friendly Ears' shows how any salesman can " learn to listen" so he can better pick up much useful information about his prospect which can be used to close the deal. [...]
1956 Buick – Voice to Voice
1956 Buick - Voice to Voice Here's a guide to more effective salesmanship on the telephone. '1956 Buick - Voice to Voice' discusses prospecting, qualifying, making appointments, following up direct mail, etc., through use of the telephone. Stresses how the telephone can save the salesman valuable time - time he can use in [...]
1956 Buick – The Face You Save May Be Your Own
1956 Buick - The Face You Save May Be Your Own Tact and diplomacy, as the film '1956 Buick - The Face You Save May Be Your Own' points out, can mean the difference between a sale or "no sale". Serves to stimulate thinking on this very important phase of selling Buicks. [...]
1956 Buick – Bright-Eyed and Bushy-Tailed
1956 Buick - Bright-Eyed and Bushy-Tailed Personal appearance and physical fitness can make or break a sales career. This discussional film called '1956 Buick - Bright-Eyed and Bushy-Tailed' covers the value of neatness, courtesy, personal cleanliness, alertness, stamina and other qualities needed by the successful Buick salesman. Title Bright-Eyed and Bushy-Tailed [...]
1956 Buick – The Best Buick Yet
1956 Buick - The Best Buick Yet The film '1956 Buick - The Best Buick Yet' is a dramatic full-color presentation of the 1956 Buick line. Provides an excellent training film for new salesmen, or a review film for all sales personnel. Can be used for showing to prospects. Stars Jackie Gleason and [...]
1956 Buick – Buick Buccaneers
1956 Buick - Buick Buccaneers This film '1956 Buick - Buick Buccaneers' was published to promote the new sales campaign. It shows sales conditions, prices and much more! Title Buick Buccaneers Author Buick Division of General Motors Year 1956 # -/- Duration 16min 25sec Video 94 Slides (Color) Audio Yes [...]
1956 Buick – Expect to Win
1956 Buick - Expect to Win Confidence and enthusiasm, as this film points out, can mean the difference between a sale or "no sale." The film '1956 Buick - Expect to Win' points up the fact that every Buick salesman should have confidence in his dealership, his product and, above all, himself. [...]