1956 Buick Videos

Buick changed the TV sponsorship for 1956. Milton Berle was exchanged with famous TV star Jackie Gleason. Buick was now part of the TV series ‘The Honeymooners’. The structure of sponsorship remained the same: Buick used the commercial brakes for showing their TV ads.

Over 20 slidefilms were published within the Buick Dealer Organization Training program. The first one – as usual – is the new model line introduction with great images of the new cars and features.

If you have more 1956 Buick videos and want to share it with the Buick community, we’d be happy to hear from you!

1956 Buick – Meet McGinty

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1956 Buick - Meet McGinty "1956 Buick - Meet McGinty" shows the importance of "opinion makers," points up how they can help every Buick salesman to more sales. Title Meet McGinty Author Buick Division of General Motors Year 1956 # DOT 56-21 Duration 13min 56sec Video 80 Slides (Color) Audio Yes [...]

1956 Buick – Gaston the Great

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1956 Buick - Gaston the Great The slidefilm '1956 Buick - Gaston the Great' is the second in a series of films covering good customer relations. An amusing, yet serious approach showing the importance of correct diagnosis. Title Gaston the Great Author Buick Division of General Motors Year 1956 # DOT [...]

1956 Buick – Plan for Profits

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1956 Buick - Plan for Profits '1956 Buick - Plan for Profits' is a film on selling accessories that shows all of the department heads of Buick dealerships the importance of having a plan for merchandising accessories at the time of new car delivery and a plan for merchandising accessories in both the [...]

1956 Buick – Phillister Gets His Fill

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1956 Buick - Phillister Gets His Fill '1956 Buick - Phillister Gets His Fill' is the first of a series of films to stimulate interest in future meetings dealing with customer relations in the service department. Amusing challenge to service personnel who contact the public to think in terms of how they would [...]

1956 Buick – Friendly Ears

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1956 Buick - Friendly Ears Good listening is as important in selling as good talking! This release '1956 Buick - Friendly Ears' shows how any salesman can " learn to listen" so he can better pick up much useful information about his prospect which can be used to close the deal. [...]

1956 Buick – Voice to Voice

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1956 Buick - Voice to Voice Here's a guide to more effective salesmanship on the telephone. '1956 Buick - Voice to Voice' discusses prospecting, qualifying, making appointments, following up direct mail, etc., through use of the telephone. Stresses how the telephone can save the salesman valuable time - time he can use in [...]

1956 Buick – Bright-Eyed and Bushy-Tailed

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1956 Buick - Bright-Eyed and Bushy-Tailed Personal appearance and physical fitness can make or break a sales career. This discussional film called '1956 Buick - Bright-Eyed and Bushy-Tailed' covers the value of neatness, courtesy, personal cleanliness, alertness, stamina and other qualities needed by the successful Buick salesman. Title Bright-Eyed and Bushy-Tailed [...]

1956 Buick – The Best Buick Yet

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1956 Buick - The Best Buick Yet The film '1956 Buick - The Best Buick Yet' is a dramatic full-color presentation of the 1956 Buick line. Provides an excellent training film for new salesmen, or a review film for all sales personnel. Can be used for showing to prospects. Stars Jackie Gleason and [...]

1956 Buick – Buick Buccaneers

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1956 Buick - Buick Buccaneers This film '1956 Buick - Buick Buccaneers' was published to promote the new sales campaign. It shows sales conditions, prices and much more! Title Buick Buccaneers Author Buick Division of General Motors Year 1956 # -/- Duration 16min 25sec Video 94 Slides (Color) Audio Yes [...]