Project Description

1956 Buick – Voice to Voice

Here’s a guide to more effective salesmanship on the telephone. ‘1956 Buick – Voice to Voice’ discusses prospecting, qualifying, making appointments, following up direct mail, etc., through use of the telephone. Stresses how the telephone can save the salesman valuable time – time he can use in feature presentations and closing deals.

TitleVoice to Voice
AuthorBuick Division of General Motors
#DOT 56-04
Duration11min 35sec
Video57 Slides (Color)

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