Project Description

1956 Buick – The Strange Cases of Messrs. X and Y

‘1956 Buick – The Strange Cases of Messrs. X and Y’ is a Spring Demonstration Campaign film, with an amusing treatment to underline the importance of demonstration in closing the sale. Shows how the coming of spring stimulates the desire to buy, and why the prospect is more susceptible to appeals to his senses-touch, smell, hearing, and sight.

TitleThe Strange Cases of Messrs. X and Y
AuthorBuick Division of General Motors
Year1956
#DOT 56-12
Duration13min 29sec
Video62 Slides (Color)
AudioYes

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