1956 Buick – The Strange Cases of Messrs. X and Y
‘1956 Buick – The Strange Cases of Messrs. X and Y’ is a Spring Demonstration Campaign film, with an amusing treatment to underline the importance of demonstration in closing the sale. Shows how the coming of spring stimulates the desire to buy, and why the prospect is more susceptible to appeals to his senses-touch, smell, hearing, and sight.
|Title||The Strange Cases of Messrs. X and Y|
|Author||Buick Division of General Motors|
|Video||62 Slides (Color)|
- 1956 Buick – Selling Buick over the Low-Price Three Hometown Buick