Project Description

1956 Buick – Selling Buick over the Low-Price Three

‘1956 Buick – Selling Buick over the Low-Price Three’ is a salesmen training film showing clean-cut, but convincing, ways to point out the ’56 Buick’s superior customer benefits to prospects who are considering the purchase of a competitive make. This film is shorter than previous competitive-comparison films and place the emphasis on intelligent presentation of Buick superiorities, rather than “piling up evidence” to “show up” the competitor’s claims.

TitleSelling Buick over the Low-Price Three
AuthorBuick Division of General Motors
Year1956
#DOT 56-08
Duration15min 49sec
Video69 Slides (B/W)
AudioYes

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