Project Description
1956 Buick – Selling Buick over the Low-Price Three
‘1956 Buick – Selling Buick over the Low-Price Three’ is a salesmen training film showing clean-cut, but convincing, ways to point out the ’56 Buick’s superior customer benefits to prospects who are considering the purchase of a competitive make. This film is shorter than previous competitive-comparison films and place the emphasis on intelligent presentation of Buick superiorities, rather than “piling up evidence” to “show up” the competitor’s claims.
| Title | Selling Buick over the Low-Price Three | |||||
| Author | Buick Division of General Motors | |||||
| Year | 1956 | |||||
| # | DOT 56-08 | |||||
| Duration | 15min 49sec | |||||
| Video | 69 Slides (B/W) | |||||
| Audio | Yes |
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