1954 Buick Special Sedan – Model 41D

2017-03-01T19:27:13+00:00

The 1954 Buick Special Sedan (Model 41D) is new from stem to stern, inside and out, frontwards, backwards and sideways. And how the public loves it! The complete story is in a bigger, roomier body with lowered rooflines, rich new interiors, brand-new instrument panels with aircraft-type controls. It's in longer wheelbases, a new front suspension, a new stability in taking turns, and a whole list of features that better the Million Dollar Ride. It's in styling completely fresh and new that brings a sports-car look to the low-price field.

1954 Buick Special 2-door Sedan – Model 48D

2017-03-01T19:27:13+00:00

As you look at it, you can see a lot of what makes this new 1954 Buick Special 2-door Sedan (Model 48D) so sensational. You can see the long, low, sleek and ultra-glamorous lines that add up to the biggest automotive styling change in years. You can see the remarkable new windshield with the back-swept corners- greatest visibility improvement since closed cars came on the market. The spectacular power of this Special's brand-new V8 engine. The honest six passenger roominess. The truly modern interior luxury. The superb new handling ease. The sublime comfort of Buick's famed Million Dollar Ride - now steadied even more by a newly developed front-end geometry.

1954 Buick Roadmaster Riviera – Model 76R

2017-03-01T19:27:14+00:00

A fine car is more than merely a means of fine travel. It is, as the psychologists tell us, an extension of a man's own personality. It reflects what you feel, what you like, what you are. So we ask you to take the wheel of a 1954 Buick Roadmaster Riviera - Model 76R - for it is, we have found, the automobile chosen more and more by those who are definitely moving ahead in the world. You will find it a car that fairly breathes success. You will find it, too, a car of luxurious command, where you take immediate mastery of the road and of distance. And you know it-in the silken whip of Twin-Turbine Dynaflow, the might of Buick's greatest horsepower, the magic cushioning of coil springs on all four wheels, the exhilarating ease of Safety Power Steering at your hand. But with all this, you buy with prudence when you buy a Roadmaster. For - though it is, and looks, custom production - it sells for the lowest price-per-pound in the fine-car field.

1954 Buick Super Sedan – Model 52

2017-03-01T19:27:14+00:00

When you take the 1954 Buick Super Sedan, Model 52, you take brand-new beauty, truly broad seats, sparkling new performance and value that's a beacon light in the medium-price field. Here you get long, low style lines the whisper and wallop of a great 182-horsepower Fireball V8 engine with Twin-Turbine Dynaflow-the superbly gentle Million Dollar Ride-the deep comfort of spacious room, all-around visibility, feather-light handling-plus a host of the many new Buick advances for 1954-all for the modest price that sets the Super as a car apart in its medium-price class. New from its far quieter tires to its rain-deflecting roof rail covers, the Super is a thrilling new experience in travel and comfort - and a buy on every count.

1954 Buick Super Riviera – Model 56R

2017-03-01T19:27:15+00:00

Dashing distinction is a major keynote in the 1954 Buick Super Riviera - Model 56R. As you can see in this view of this high-fashion beauty, the whole sweep of it lines seems to lend motion to the car even at standstill. But with this new beauty goes superb new performance, new comfort, new visibility, and new interior luxury.

1954 Buick Century Sedan – Model 61

2017-03-01T19:27:15+00:00

Pretty Soft for Performance Lovers is the comfort of the dazzling Century Sedan's interior. Here, rich nylon fabric over buoyant foam-rubber seat cushion put color and comfort on a par with the performance of 1954 Buick Century Sedan - Model 61.

1954 Buick Century Riviera – Model 66R

2017-03-01T19:27:15+00:00

Swing-Away Doors and Tilt-Away Front Seats insure far more ease in entering and leaving the spacious interior of the 1954 Buick Century Riviera - Model 66R. Note the reverse-slant front pillars that permit an extra-wide sweep in the panoramic windshield.

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