When you take the 1954 Buick Super Sedan, Model 52, you take brand-new beauty, truly broad seats, sparkling new performance and value that's a beacon light in the medium-price field. Here you get long, low style lines the whisper and wallop of a great 182-horsepower Fireball V8 engine with Twin-Turbine Dynaflow-the superbly gentle Million Dollar Ride-the deep comfort of spacious room, all-around visibility, feather-light handling-plus a host of the many new Buick advances for 1954-all for the modest price that sets the Super as a car apart in its medium-price class. New from its far quieter tires to its rain-deflecting roof rail covers, the Super is a thrilling new experience in travel and comfort - and a buy on every count.

Dashing distinction is a major keynote in the 1954 Buick Super Riviera - Model 56R. As you can see in this view of this high-fashion beauty, the whole sweep of it lines seems to lend motion to the car even at standstill. But with this new beauty goes superb new performance, new comfort, new visibility, and new interior luxury.

The sparkle of the 1954 Buick Super Convertible (Model 56C) extends well beyond its gay and graceful dress. It's in the action of its great 182-hp V8 engine of 8.5 to 1 compression ratio. It's in the richness of its magnificent ride. It's in the very quality of its Buick craft mans hip - the solidity of it heavier frame, the added jewels in the electric clock, the horizontal sweep of its new Redliner Speedometer. Literally, the Super is the superlative value in the medium-price field.