Project Description

1954 Buick Century Riviera - Model 66R

1954 Buick Century Riviera – Model 66R

Production 45,710 cars
Original Baseprice $ 2,534.00
Engine 322 cui Fireball V8
200 (w/Dynaflow)
309 ft-lbs (w/Dynaflow)
60.5 inches
76.8 inches
206.3 inches
122 inches
3,795 pounds
10,28

% share of all 1954 Buicks

Quote from Original Literature

1954 Buick Sales Brochure
Swing-Away Doors and Tilt-Away Front Seats insure far more ease in entering and leaving the spacious interior of the 1954 Buick Century Riviera - Model 66R. Note the reverse-slant front pillars that permit an extra-wide sweep in the panoramic windshield.

1954 Buick Century Riviera Equipment

The 1954 Buick Century Riviera was known as the bankers hot rod. A light weight chassis, the biggest Buick engine available plus a long options list made the model 66R very popular.

Standard Equipment

Air Cleaner and Silencer
Automatic Glove Compartment Light
Cigarette Lighter
Direction Signals
Dual Horns
Flexible Spoke Steering Wheel
Foamtex Seat Cushions
High Air Intake Ventilation System
Self-Locking Parking Brake
Wrap-Around Windshield

Antenna (Manual or Automatic)
Custom Trim
Dynaflow (Automatic) Transmission
Easy-Eye Glass
Heater & Defroster
Power Brakes
Power Seats (2-way)
Power Steering
Power Windows
Rear View Mirror
Safety Group (includes Back-Up Lights, Windshield Washer, Glareproof Mirror & Parking Brake Signal Light)
Selectronic Radio
Sonomatic Radio
Wheel Covers (Hubcaps)
White Wall Tires
Windshield Washer
Wire Wheels (Kelsey-Hayes)

See 1954 Buick Options & Accessories for a full list with original prices.

1954 Buick Options & Accessories
  • 1954 Buick Power Steering

    1954 Buick Power Steering

    With 1954 Buick Power Steering, you not only a quick assist for steering ease, you also have that firm, comforting "feel" of the road. Read more!

1954 Buick Century Riviera Colors

1954 Buick Colors

17 of 19 Buick colors for 1954 were available for the 1954 Buick Century Riviera. From fancy green colors, stylish blue paints plus red, yellow and other nice combos as roundup. Two-Tone paint was at extra cost. In this case, only the roof could be painted differently. Note: Color accuracy varies by computer/device settings and depends on the actual light.

(See complete 1954 Buick color chart for Duco Paint numbers.)

1954 Buick Colors

Body Colors

Carlsbad Black

Arctic White

Casino Beige

Gull Grey

Jordan Grey

Tunis Blue

Cavalier Blue

Ranier Blue

Marlin Blue

Malibu Blue

Baffin Green

Willow Green

Ocean Mist Green

Aztec Green

Titian Red

Matador Red

Condor Yellow

Roof Colors (Two-Tone Paint)

Carlsbad Black

Arctic White

Casino Beige

Gull Grey

Jordan Grey

Tunis Blue

Cavalier Blue

Ranier Blue

Marlin Blue

Baffin Green

Willow Green

Ocean Mist Green

1954 Buick Century Riviera Interior Trim Combinations

Trim #60

This is a Standard Trim.

Seat Material:
Blue Swiss Dot Cloth

Bolster Material:
Blue Swiss Dot Cloth

1954 Buick Seat Material
1954 Buick Bolster Material

Trim #61

This is a Standard Trim.

Seat Material:
Green Swiss Dot Cloth

Bolster Material:
Green Swiss Dot Cloth

1954 Buick Seat Material
1954 Buick Bolster Material

Trim #62

Custom Trim at Extra Cost.

Seat Material:
Black Swiss Dot Cloth

Bolster Material:
Red Cordaveen

1954 Buick Seat Material
1954 Buick Bolster Material

Trim #63

Custom Trim at Extra Cost.

Seat Material:
Dark Green Swiss Dot Cloth

Bolster Material:
Light Green Cordaveen

1954 Buick Seat Material
1954 Buick Bolster Material

Trim #64

Custom Trim at Extra Cost.

Seat Material:
Dark Blue Swiss Dot Cloth

Bolster Material:
Light Blue Cordaveen

1954 Buick Seat Material
1954 Buick Bolster Material

Two interior trim combinations were included in the car price – both with cloth material. Buyers had three options with cordaveen – in green, blue or black/red.

1954 Buick Century Riviera Featured Video

More Videos

  • 1954 Buick – Closing the Deal2017-03-01T19:27:29+00:00
    1954 Buick - Closing the Deal
  • 1954 Buick – Your Own Proving Ground2017-03-01T19:27:29+00:00
    1954 Buick - Your Own Proving Ground
  • 1954 Buick – Your Tell-and-Sell Presentation2017-03-01T19:27:29+00:00
    1954 Buick - Your Tell-and-Sell Presentation
  • 1954 Buick – What are Your prospects?2017-03-01T19:27:29+00:00
    1954 Buick - What are Your prospects?
  • 1954 Buick – Salesmasters are Timemasters2017-03-01T19:27:29+00:00
    1954 Buick - Salesmasters are Timemasters
  • 1954 Buick – Selling the Special over the Low-Price Field2017-03-01T19:27:29+00:00
    1954 Buick - Selling the Special over the Low-Price Field
  • 1954 Buick – Selling Buick – the Beautiful Buy – over Studebaker2017-03-01T19:27:29+00:00
    1954 Buick - Selling Buick - the Beautiful Buy - over Studebaker
  • 1954 Buick – Selling Buick – the Beautiful Buy – over Packard2017-03-01T19:27:29+00:00
    1954 Buick - Selling Buick - the Beautiful Buy - over Packard
  • 1954 Buick – Selling Buick – the Beautiful Buy – over Lincoln2017-03-01T19:27:30+00:00
    1954 Buick - Selling Buick - the Beautiful Buy - over Lincoln
  • 1954 Buick – Sell the Second Story2017-03-01T19:27:30+00:00
    1954 Buick - Sell the Second Story
  • 1954 Buick – The Why and How of a New Car Make Ready2017-03-01T19:27:30+00:00
    1954 Buick - The Why and How of a New Car Make Ready
  • 1954 Buick – How to Deliver a New Buick2017-03-01T19:27:30+00:00
    1954 Buick - How to Deliver a New Buick
  • 1954 Buick – The Beautiful Buy2017-03-01T19:27:30+00:00
    1954 Buick - Buick - The Beautiful Buy
  • 1954 Buick New Car Meeting Kit2017-03-01T19:27:30+00:00
    1954 Buick New Car Meeting Kit
1954 Buick Videos

1954 Buick Videos

In 1954, Buick was sponsor of the Buick Berle Show and used this for several TV commercials. A 1954 Buick was seen on the intro and outro of the show.

Another video source is the DOT (Dealer Training Organisation). Buick published more than 20 slidefilms to train their dealerships and salesmen,

Watch all 1954 Buick Videos

Literature covering the 1954 Buick Century Riviera

Online Literature

There are books that help you maintain your 1954 Buick Century Riviera very well. Most of them are available at Hometown Buick with instant online access. Most parts of each literature item is free. Have fun reading them!

1954 Buick Literature

HOMETOWN BUICK Collection

Hometown Buick has collected a variety of 1954 Buick items over the past years. Starting from usual stuff like the sales brochure, different flyers – but also up to very rare Buick Showroom Banners, Factory Books, Press Releases and Dealer Training Slidefilms.

1954 Buick Memorabilia

Available in the HB Shop

You prefer a piece of paper instead of a digital item? We’re offering spare original items as well as high quality reproductions in our shop. Check them out now!

1954 Buick Shop Items

For 1954 Buick Century Riviera Owners and Enthusiasts

1954 Buick Body Tag

1954 Buick Body Tag

The Body Tag – individually made for each car – contains valueable information about your 1954 Buick Century Riviera. Exterior paint, interior trim combination and options – find out how your car was equipped from the factory!

Decode 1954 Buick Body Tag

1954 Buick Registry

1954 Buick Registry

Have you ever asked yourself “Is my 1954 Buick unique or painted in a rare color combination?” or “Were automatic transmissions a common option in 1954 Buicks?” Help us to help you by submitting your information to the 1954 Buick Registry today!

Register your 1954 Buick Century Riviera

1954 Buick Configurator

1954 Buick Configurator

Have you wondered how your car would look like, if it was painted in a different color? Have you asked yourself, where and when your 1954 Buick was built? And the original price? Here is the key to the answers of your questions: With the 1954 Buick Configurator you can build your personal 1954 Buick – just the way you like it.

Configure your 1954 Buick

1954 Buick Prices

1954 Buick Prices

Are you considerring a 1954 Buick Century Riviera and would like to know how much its worth? Car prices depend on so many things – car condition, location, how “original” it is, etc. A classic car database can’t answer your question, but can give you a first orientation.

Check 1954 Buick Century Riviera Prices
1954 Buick Forum

1954 Buick Forum – the 54 Buick Highway

Everyone who has already made his or her BEAUTIFUL BUY or is interested in 1954 Buicks is invited to join our community at www.1954Buick.com! It’s THE place to talk about the 54 models, their beauty and style, their power and grace. Talk about those strong and tuff Nailheads and slow but infinitely powerful Dynaflows. Show off your cars and collectibles. But most of all this forum has been created for 54 Buick lovers to come together, share stories, get to know one another and build long lasting friendships.

Visit 1954 Buick Forum

All 1954 Buick Models