Outstanding performance and luxury are combined in the 1954 Buick Century Convertible (Model 66C). The sloping door-belt line and the fully-exposed rear wheel give the Century convertible the graceful beauty and raciness of sports car styling with big car comfort and roominess. Mounted on a 122-inch wheelbase, the Century is powered by a 200-horsepower high compression V-8 engine, and boasts one of the highest power-to-weight ratios of any car on the market. The interior is luxuriously trimmed in genuine leather with power windows and power front seat as standard equipment.

Bold And Rakish Beauty On The Inside matches the dash and verve of the swift-lined 1954 Buick Special Convertible – Model 46C. Note the rich harmony of colors in fabrics and finish. The smartly tailored seats carry six persons - and even more comfortably, thanks to the better -balanced Million Dollar Ride. Note, too, in the exterior view below, the sports car touch of full rear-wheel opening.

The sparkle of the 1954 Buick Super Convertible (Model 56C) extends well beyond its gay and graceful dress. It's in the action of its great 182-hp V8 engine of 8.5 to 1 compression ratio. It's in the richness of its magnificent ride. It's in the very quality of its Buick craft mans hip - the solidity of it heavier frame, the added jewels in the electric clock, the horizontal sweep of its new Redliner Speedometer. Literally, the Super is the superlative value in the medium-price field.

With the wider, higher deck lid of 1954 Buick styling, the lithe 1954 Buick Roadmaster Convertible (Model 76C) takes on even racier lines.

This is the Buick for those with a boundless zest for automotive adventure. This is the spirit-lifting 1954 Buick Skylark Convertible (Model 100) - Buicks luxury sports car-with flight-designed lines, with road-snugging compactness, with the corsair-sweep of a finned rear deck-and with pulse -pounding performance second to no Buick ever built. Rich with many of the tomorrow features of Buick's experimental car, the Wildcat-the Skylark stands just four feet, 11 inches high with the top up, is lavishly fitted with soft-tanned choice cowhide in four gorgeous color combinations, rolls on a low wire-wheeled 122-inch chassis. As you would expect, this scintillating sportster is in limited production. As you would also expect, it has the mighty 200 -horsepower Fireball V8 engine, Airpower Carburetor, 8.5 to 1 compression ratio, Twin-Turbine Dynaflow, Buick Safety Power Steering-plus, as additional standard equipment, Power Brakes, 4-way Power Seat, power-operated top and windows and telescopic antenna, Easy-Eye Glass, Selectronic Radio, Weather-Warden Heater and Defroster, and whitewall tires.

This stunning hardtop is the low-cost 1954 Buick Special Riviera (Model 46R) - just a few dollars more than similar models of the low-price three. You see a big reason when you see the tomorrow styling that is Buick today glamorous, dream-car styling that you know is the pattern for others to follow in the years to come. You learn another reason when you drive this beauty-when you feel that wealth of thrilling V8 power, that wondrous Million Dollar Ride, that superb new surety of control and handling. You get the final reason when you price a Buick. For you find Buick prices are closer to the lowest than you thought- close enough for you to afford a new Buick if you can afford any new car. And today's sales figures prove it. So come in this week-look at, drive and price a Buick. You'll find it a beauty any way you judge. You'll learn it gives you a whale of a lot more automobile for your money. And you'll see it's the car that puts you way ahead in style, room, comfort and power today - and way ahead at trade-in time tomorrow. That's for sure.