1954 Buick Special Riviera – Model 46R

Production						71,186 cars
Original Baseprice						$ 2,305.00
Engine						264 cui Fireball V8
Max. Horsepower						150 (w/Dynaflow)
Max. Torque						240 ft-lbs (w/Dynaflow)
Height						60.5 inches
Width						76.8 inches
Length						206.3 inches
Wheelbase						122 inches
Approx. Base Weight						3,740 pounds

16,01

% share of all 1954 Buicks

Quote from Original Literature

This stunning hardtop is the low-cost 1954 Buick Special Riviera (Model 46R) - just a few dollars more than similar models of the low-price three. You see a big reason when you see the tomorrow styling that is Buick today glamorous, dream-car styling that you know is the pattern for others to follow in the years to come. You learn another reason when you drive this beauty-when you feel that wealth of thrilling V8 power, that wondrous Million Dollar Ride, that superb new surety of control and handling. You get the final reason when you price a Buick. For you find Buick prices are closer to the lowest than you thought- close enough for you to afford a new Buick if you can afford any new car. And today's sales figures prove it. So come in this week-look at, drive and price a Buick. You'll find it a beauty any way you judge. You'll learn it gives you a whale of a lot more automobile for your money. And you'll see it's the car that puts you way ahead in style, room, comfort and power today - and way ahead at trade-in time tomorrow. That's for sure.

1954 Buick Special Riviera Equipment

There were many options and accessories available for the 1954 Buick Special Riviera. That made the car a luxurious ride within the low price field.

Standard Equipment

Air Cleaner and Silencer
Automatic Glove Compartment Light
Cigarette Lighter
Direction Signals
Dual Horns
High Air Intake Ventilation System
Self-Locking Parking Brake
Wrap-Around Windshield

Optional Equipment (Factory Installed)

Accessory Group M (includes Electric Clock, Trunk Light, License Plate Frames & Wheel Covers)
Antenna (Manual or Automatic)
Custom Interior Trim
Dynaflow (Automatic) Transmission
Easy-Eye Glass
Flexible Spoke Steering Wheel
Foamtex Seat Cushions
Heater & Defroster
Power Brakes (only with Dynaflow)
Power Steering (only with Dynaflow)
Power Windows (Front only)
Rear View Mirror
Safety Group (includes Back-Up Lights, Windshield Washer, Glareproof Mirror & Parking Brake Signal Light)
Selectronic Radio
Sonomatic Radio
Two-Tone Paint
Windshield Washer
Wheel Covers (Hubcaps)
White Wall Tires

See 1954 Buick Options & Accessories for a full list with original prices.

1954 Buick Options & Accessories

1954 Buick Power Steering
With 1954 Buick Power Steering, you not only a quick assist for steering ease, you also have that firm, comforting "feel" of the road. Read more!

1954 Buick Special Riviera Colors

19 colors were available in 1954 – but not all were permitted to use for the 1954 Buick Special Riviera. Below are all available exterior paints shown. Two-Tone paint was at extra cost. In this case, only the roof could be painted differently. Note: Color accuracy varies by computer/device settings and depends on the actual light.

(See complete 1954 Buick color chart for Duco Paint numbers.)

1954 Buick Colors

Body Colors

Carlsbad Black

Arctic White

Casino Beige

Gull Grey

Jordan Grey

Tunis Blue

Cavalier Blue

Ranier Blue

Marlin Blue

Malibu Blue

Baffin Green

Willow Green

Ocean Mist Green

Aztec Green

Titian Red

Matador Red

Condor Yellow

Roof Colors (Two-Tone Paint)

Carlsbad Black

Arctic White

Casino Beige

Gull Grey

Jordan Grey

Tunis Blue

Cavalier Blue

Ranier Blue

Marlin Blue

Baffin Green

Willow Green

Ocean Mist Green

1954 Buick Special Riviera Interior Trim Combinations

Trim #22

Custom Trim at Extra Cost.

Seat Material:
Black Nylon Surrey

Bolster Material:
Red Cordaveen

Trim #23

Custom Trim at Extra Cost.

Seat Material:
Dark Green Nylon Surrey

Bolster Material:
Light Green Cordaveen

Trim #24

Custom Trim at Extra Cost.

Seat Material:
Dark Blue Nylon Surrey

Bolster Material:
Light Blue Cordaveen

Trim #26

Custom Trim at Extra Cost.

Seat Material:
Dark Green Nylon Surrey

Bolster Material:
Light Green Cordaveen

Trim #27

Custom Trim at Extra Cost.

Seat Material:
Dark Blue Nylon Surrey

Bolster Material:
Light Blue Cordaveen

Trim #40

This is a Standard Trim.

Seat Material:
Light Grey Pattern Cloth

Bolster Material:
(same as Seat Material)

Trim #41

This is a Standard Trim.

Seat Material:
Light Grey Pattern Nylon

Bolster Material:
(same as Seat Material)

Trim #42

Custom Trim at Extra Cost.

Seat Material:
Light Gray Herringbone Cloth

Bolster Material:
Red Cordaveen

Trim #43

Custom Trim at Extra Cost.

Seat Material:
Light Green Herringbone Cloth

Bolster Material:
Dark Green Cordaveen

Trim #44

Custom Trim at Extra Cost.

Seat Material:
Light Blue Herringbone Cloth

Bolster Material:
Dark Blue Cordaveen

At the beginning of 1954, buyers had the choice between only four interior combinations. Buick added more options during the year – #23, 24, 40, 42, 43 & 44. The only standard trims, that was included without extra cost, used the same material for seat and bolster.

Videos

1954 Buick – Closing the DealHometown Buick2017-03-01T19:27:29+00:00

1954 Buick – Your Own Proving GroundHometown Buick2017-03-01T19:27:29+00:00

1954 Buick – Your Tell-and-Sell PresentationHometown Buick2017-03-01T19:27:29+00:00

1954 Buick – What are Your prospects?Hometown Buick2017-03-01T19:27:29+00:00

1954 Buick – Salesmasters are TimemastersHometown Buick2017-03-01T19:27:29+00:00

1954 Buick – Selling the Special over the Low-Price FieldHometown Buick2017-03-01T19:27:29+00:00

1954 Buick – Selling Buick – the Beautiful Buy – over StudebakerHometown Buick2017-03-01T19:27:29+00:00

1954 Buick – Selling Buick – the Beautiful Buy – over PackardHometown Buick2017-03-01T19:27:29+00:00

1954 Buick – Selling Buick – the Beautiful Buy – over LincolnHometown Buick2017-03-01T19:27:30+00:00

1954 Buick – Sell the Second StoryHometown Buick2017-03-01T19:27:30+00:00

1954 Buick – The Why and How of a New Car Make ReadyHometown Buick2017-03-01T19:27:30+00:00

1954 Buick – How to Deliver a New BuickHometown Buick2017-03-01T19:27:30+00:00

1954 Buick – The Beautiful BuyHometown Buick2017-03-01T19:27:30+00:00

1954 Buick New Car Meeting KitHometown Buick2017-03-01T19:27:30+00:00

1954 Buick Videos

In 1954, Buick was sponsor of the Buick Berle Show and used this for several TV commercials. A 1954 Buick was seen on the intro and outro of the show.

Another video source is the DOT (Dealer Training Organisation). Buick published more than 20 slidefilms to train their dealerships and salesmen,

Watch all 1954 Buick Videos

Literature covering the 1954 Buick Special Riviera

Online Literature

There are books that help you maintain your 1954 Buick Special Riviera very well. Most of them are available at Hometown Buick with instant online access. Most parts of each literature item is free. Have fun reading them!

1954 Buick Literature

1954 Buick Owners GuideHometown Buick2017-03-01T19:27:18+00:00

1954 Buick Owners Guide

1954, Literature, Owners Manuals

1954 Buick Shop ManualHometown Buick2017-03-01T19:27:22+00:00

1954 Buick Shop Manual

1954, Buick, Literature, Shop Manuals

1954 Buick Product Service Bulletins AEHometown Buick2017-03-01T19:27:24+00:00

1954 Buick Product Service Bulletins AE

1954, Buick, Literature

1954 Buick Product School ManualHometown Buick2017-03-01T19:27:24+00:00

1954 Buick Product School Manual

1954, Buick, Literature

HOMETOWN BUICK Collection

Hometown Buick has collected a variety of 1954 Buick items over the past years. Starting from usual stuff like the sales brochure, different flyers – but also up to very rare Buick Showroom Banners, Factory Books, Press Releases and Dealer Training Slidefilms.

1954 Buick Memorabilia

1954 Buick Salesmen PresentationHometown Buick2017-03-01T19:26:14+00:00

1954 Buick Salesmen Presentation

1954 Buick, Hometown Buick Collection

1954 Buick Price Flyer (Chicago)Hometown Buick2017-03-01T19:26:35+00:00

1954 Buick Price Flyer (Chicago)

1954 Buick, Hometown Buick Collection, Price Flyer

1954 Buick Sales Flyer (Netherlands)Hometown Buick2017-03-01T19:26:35+00:00

1954 Buick Sales Flyer (Netherlands)

1954 Buick, Hometown Buick Collection, Sales Flyer

1954 Buick Coloring BookHometown Buick2017-03-03T21:27:03+00:00

1954 Buick Coloring Book

1954 Buick, Coloring Books, Hometown Buick Collection

1954 Buick Showroom AlbumHometown Buick2017-03-01T19:26:37+00:00

1954 Buick Showroom Album

1954 Buick, Hometown Buick Collection

1954 Buick Match BookHometown Buick2017-03-01T19:26:47+00:00

1954 Buick Match Book

1954 Buick, Hometown Buick Collection

1954 Buick Used Car Facts BookHometown Buick2017-03-01T19:26:47+00:00

1954 Buick Used Car Facts Book

1954 Buick, Featured Items, Hometown Buick Collection

1954 Buick Spring Fashion Show Plan of ActionHometown Buick2017-03-01T19:26:47+00:00

1954 Buick Spring Fashion Show Plan of Action

1954 Buick, Hometown Buick Collection

1954 Buick Special 3rd Place FlyerHometown Buick2017-03-01T19:26:48+00:00

1954 Buick Special 3rd Place Flyer

1954 Buick, Hometown Buick Collection

1954 Buick Order FormHometown Buick2017-03-01T19:26:48+00:00

1954 Buick Order Form

1954 Buick, Featured Items, Hometown Buick Collection

1954 Buick Press Release KitHometown Buick2017-03-01T19:26:48+00:00

1954 Buick Press Release Kit

1954 Buick, Featured Items, Hometown Buick Collection

1954 Buick Colors & Fabrics BookHometown Buick2017-03-01T19:26:48+00:00

1954 Buick Colors & Fabrics Book

1954 Buick, Featured Items, Hometown Buick Collection

1954 Buick Owners ManualHometown Buick2017-03-01T19:26:49+00:00

1954 Buick Owners Manual

1954 Buick, Hometown Buick Collection

1954 Buick Sales BrochureHometown Buick2017-03-01T19:26:50+00:00

1954 Buick Sales Brochure

1954 Buick, Hometown Buick Collection

1954 Buick Color SelectorHometown Buick2017-03-01T19:26:50+00:00

1954 Buick Color Selector

1954 Buick, Hometown Buick Collection

1954 Buick Dealer Facts BookHometown Buick2017-03-01T19:26:51+00:00

1954 Buick Dealer Facts Book

1954 Buick, Hometown Buick Collection

Available in the HB Shop

You prefer a piece of paper instead of a digital item? We’re offering spare original items as well as high quality reproductions in our shop. Check them out now!

1954 Buick Shop Items

For 1954 Buick Special Riviera Owners and Enthusiasts

1954 Buick Body Tag

The Body Tag – individually made for each car – contains valueable information about your 1954 Buick Special Riviera. Exterior paint, interior trim combination and options – find out how your car was equipped from the factory!

Decode 1954 Buick Body Tag

1954 Buick Registry

Have you ever asked yourself “Is my 1954 Buick unique or painted in a rare color combination?” or “Were automatic transmissions a common option in 1954 Buicks?” Help us to help you by submitting your information to the 1954 Buick Registry today!

Register your 1954 Buick Special Riviera

1954 Buick Configurator

Have you wondered how your car would look like, if it was painted in a different color? Have you asked yourself, where and when your 1954 Buick was built? And the original price? Here is the key to the answers of your questions: With the 1954 Buick Configurator you can build your personal 1954 Buick – just the way you like it.

Configure your 1954 Buick

1954 Buick Prices

Are you considerring a 1954 Buick Special Riviera and would like to know how much its worth? Car prices depend on so many things – car condition, location, how “original” it is, etc. A classic car database can’t answer your question, but can give you a first orientation.

Check 1954 Buick Special Riviera Prices

1954 Buick Forum – the 54 Buick Highway

Everyone who has already made his or her BEAUTIFUL BUY or is interested in 1954 Buicks is invited to join our community at www.1954Buick.com! It’s THE place to talk about the 54 models, their beauty and style, their power and grace. Talk about those strong and tuff Nailheads and slow but infinitely powerful Dynaflows. Show off your cars and collectibles. But most of all this forum has been created for 54 Buick lovers to come together, share stories, get to know one another and build long lasting friendships.

Visit 1954 Buick Forum