The 1954 Buick Special Sedan (Model 41D) is new from stem to stern, inside and out, frontwards, backwards and sideways. And how the public loves it! The complete story is in a bigger, roomier body with lowered rooflines, rich new interiors, brand-new instrument panels with aircraft-type controls. It's in longer wheelbases, a new front suspension, a new stability in taking turns, and a whole list of features that better the Million Dollar Ride. It's in styling completely fresh and new that brings a sports-car look to the low-price field.

As you look at it, you can see a lot of what makes this new 1954 Buick Special 2-door Sedan (Model 48D) so sensational. You can see the long, low, sleek and ultra-glamorous lines that add up to the biggest automotive styling change in years. You can see the remarkable new windshield with the back-swept corners- greatest visibility improvement since closed cars came on the market. The spectacular power of this Special's brand-new V8 engine. The honest six passenger roominess. The truly modern interior luxury. The superb new handling ease. The sublime comfort of Buick's famed Million Dollar Ride - now steadied even more by a newly developed front-end geometry.

Suavely styled and ready for duty driving or social travel, the 1954 Buick Special Estate Wagon - Model 49 - makes its bow in the budget-priced Special Series.

Bold And Rakish Beauty On The Inside matches the dash and verve of the swift-lined 1954 Buick Special Convertible – Model 46C. Note the rich harmony of colors in fabrics and finish. The smartly tailored seats carry six persons - and even more comfortably, thanks to the better -balanced Million Dollar Ride. Note, too, in the exterior view below, the sports car touch of full rear-wheel opening.

This stunning hardtop is the low-cost 1954 Buick Special Riviera (Model 46R) - just a few dollars more than similar models of the low-price three. You see a big reason when you see the tomorrow styling that is Buick today glamorous, dream-car styling that you know is the pattern for others to follow in the years to come. You learn another reason when you drive this beauty-when you feel that wealth of thrilling V8 power, that wondrous Million Dollar Ride, that superb new surety of control and handling. You get the final reason when you price a Buick. For you find Buick prices are closer to the lowest than you thought- close enough for you to afford a new Buick if you can afford any new car. And today's sales figures prove it. So come in this week-look at, drive and price a Buick. You'll find it a beauty any way you judge. You'll learn it gives you a whale of a lot more automobile for your money. And you'll see it's the car that puts you way ahead in style, room, comfort and power today - and way ahead at trade-in time tomorrow. That's for sure.