1954 Buick Roadmaster Sedan – Model 72R

% share of all 1954 Buicks

When Buick introduced the new model line in 1954, some colors were restricted for use by Rivieras and Convertibles only. But these colors became available during the year. The list below matches a price list of mid 1954. Two-Tone paint was at extra cost. In this case, only the roof could be painted differently. Note: Color accuracy varies by computer/device settings and depends on the actual light.

(See complete 1954 Buick color chart for Duco Paint numbers.)

In 1954, Buick was sponsor of the Buick Berle Show and used this for several TV commercials. A 1954 Buick was seen on the intro and outro of the show.

Another video source is the DOT (Dealer Training Organisation). Buick published more than 20 slidefilms to train their dealerships and salesmen,

Everyone who has already made his or her BEAUTIFUL BUY or is interested in 1954 Buicks is invited to join our community at www.1954Buick.com! It’s THE place to talk about the 54 models, their beauty and style, their power and grace. Talk about those strong and tuff Nailheads and slow but infinitely powerful Dynaflows. Show off your cars and collectibles. But most of all this forum has been created for 54 Buick lovers to come together, share stories, get to know one another and build long lasting friendships.