Project Description

1954 Buick Roadmaster Riviera - Model 76R

1954 Buick Roadmaster Riviera – Model 76R

Production20,404 cars
Original Baseprice$ 3,373.00
Engine322 cui Fireball V8
200
309 ft-lbs
62.6 inches
79.9 inches
216.8 inches
127 inches
4,215 pounds
4,59

% share of all 1954 Buicks

Quote from Original Literature

1954 Buick Sales Brochure
A fine car is more than merely a means of fine travel. It is, as the psychologists tell us, an extension of a man's own personality. It reflects what you feel, what you like, what you are. So we ask you to take the wheel of a 1954 Buick Roadmaster Riviera - Model 76R - for it is, we have found, the automobile chosen more and more by those who are definitely moving ahead in the world. You will find it a car that fairly breathes success. From its size and its breadth and the magnificent modernity of its styling, you know it is a car of custom stature and so does the watching world. The wondrous windshield is a pride in Roadmaster itself. You don't just see the view - you command it. You will find it, too, a car of luxurious command, where you take immediate mastery of the road and of distance. And you know it-in the silken whip of Twin-Turbine Dynaflow, the might of Buick's greatest horsepower, the magic cushioning of coil springs on all four wheels, the exhilarating ease of Safety Power Steering at your hand. But with all this, you buy with prudence when you buy a Roadmaster. For - though it is, and looks, custom production - it sells for the lowest price-per-pound in the fine-car field.

1954 Buick Roadmaster Riviera Equipment

If you like a pillarless car and are afraid of bad weather – the Riviera is your choice. So did over 20,000 Buick customers in 1954 – even though this car was considerred a car for the higher society.

Air Cleaner and Silencer
Automatic Glove Compartment Light
Cigarette Lighter
Direction Signals
Dynaflow (Automatic) Transmission
Dual Horns
Flexible Spoke Steering Wheel
Foamtex Seat Cushions
High Air Intake Ventilation System
Power Steering
Rear View Mirror
Safety Group (includes Back-Up Lights, Windshield Washer, Glareproof Mirror & Parking Brake Signal Light)
Self-Locking Parking Brake
Wheel Covers
Windshield Washer
Wrap-Around Windshield
Antenna (Manual or Automatic)
Air Conditioner
Custom Trim
Easy-Eye Glass
Heater & Defroster
Power Brakes
Power Seats (4-way)
Power Windows
Selectronic Radio
Sonomatic Radio
White Wall Tires
Wire Wheels (Kelsey-Hayes)

See 1954 Buick Options & Accessories for a full list with original prices.

1954 Buick Options & Accessories
  • 1954 Buick Power Steering

    1954 Buick Power Steering

    With 1954 Buick Power Steering, you not only a quick assist for steering ease, you also have that firm, comforting "feel" of the road. Read more!

1954 Buick Roadmaster Riviera Colors

1954 Buick Colors

The beautiful lines of the 1954 Buick Roadmaster Riviera could be accented by 17 exterior colors and two-tone paint (at extra cost). In this case, only the roof could be painted differently. Note: Color accuracy varies by computer/device settings and depends on the actual light.

(See complete 1954 Buick color chart for Duco Paint numbers.)

1954 Buick Colors

Body Colors

Carlsbad Black

Arctic White

Casino Beige

Gull Grey

Jordan Grey

Tunis Blue

Cavalier Blue

Ranier Blue

Marlin Blue

Malibu Blue

Baffin Green

Willow Green

Ocean Mist Green

Aztec Green

Titian Red

Matador Red

Condor Yellow

Roof Colors (Two-Tone Paint)

Carlsbad Black

Arctic White

Casino Beige

Gull Grey

Jordan Grey

Tunis Blue

Cavalier Blue

Ranier Blue

Marlin Blue

Baffin Green

Willow Green

Ocean Mist Green

1954 Buick Roadmaster Riviera Interior Trim Combinations

Trim #70

This is a Standard Trim.

Seat Material:
Black Swiss Dot Cloth

Bolster Material:
Grey Broadcloth

1954 Buick Seat Material
1954 Buick Bolster Material

Trim #82

Custom Trim at Extra Cost.

Seat Material:
Black Swiss Dot Cloth

Bolster Material:
Red Cordaveen

1954 Buick Seat Material
1954 Buick Bolster Material

Trim #83

This is a Standard Trim.

Seat Material:
Dark Green Swiss Dot Cloth

Bolster Material:
Light Green Cordaveen

1954 Buick Seat Material
1954 Buick Bolster Material

Trim #84

Custom Trim at Extra Cost.

Seat Material:
Dark Blue Swiss Dot Cloth

Bolster Material:
Light Blue Cordaveen

1954 Buick Seat Material
1954 Buick Bolster Material

The trim #70 was THE standard trim for the model 76R. All others – all with cordaveen as bolster material – cost another 49.50 USD.

1954 Buick Roadmaster Riviera Featured Video

More Videos

1954 Buick Videos

1954 Buick Videos

In 1954, Buick was sponsor of the Buick Berle Show and used this for several TV commercials. A 1954 Buick was seen on the intro and outro of the show.

Another video source is the DOT (Dealer Training Organisation). Buick published more than 20 slidefilms to train their dealerships and salesmen,

Watch all 1954 Buick Videos

Literature covering the 1954 Buick Roadmaster Riviera

Online Literature

There are books that help you maintain your 1954 Buick Roadmaster Riviera very well. Most of them are available at Hometown Buick with instant online access. Most parts of each literature item is free. Have fun reading them!

1954 Buick Literature

HOMETOWN BUICK Collection

Hometown Buick has collected a variety of 1954 Buick items over the past years. Starting from usual stuff like the sales brochure, different flyers – but also up to very rare Buick Showroom Banners, Factory Books, Press Releases and Dealer Training Slidefilms.

1954 Buick Memorabilia

Available in the HB Shop

You prefer a piece of paper instead of a digital item? We’re offering spare original items as well as high quality reproductions in our shop. Check them out now!

1954 Buick Shop Items

For 1954 Buick Roadmaster Riviera Owners and Enthusiasts

1954 Buick Body Tag

1954 Buick Body Tag

The Body Tag – individually made for each car – contains valueable information about your 1954 Buick Roadmaster Riviera. Exterior paint, interior trim combination and options – find out how your car was equipped from the factory!

Decode 1954 Buick Body Tag

1954 Buick Registry

1954 Buick Registry

Have you ever asked yourself “Is my 1954 Buick unique or painted in a rare color combination?” or “Were automatic transmissions a common option in 1954 Buicks?” Help us to help you by submitting your information to the 1954 Buick Registry today!

Register your 1954 Buick Roadmaster Riviera

1954 Buick Configurator

1954 Buick Configurator

Have you wondered how your car would look like, if it was painted in a different color? Have you asked yourself, where and when your 1954 Buick was built? And the original price? Here is the key to the answers of your questions: With the 1954 Buick Configurator you can build your personal 1954 Buick – just the way you like it.

Configure your 1954 Buick

1954 Buick Prices

1954 Buick Prices

Are you considerring a 1954 Buick Roadmaster Riviera and would like to know how much its worth? Car prices depend on so many things – car condition, location, how “original” it is, etc. A classic car database can’t answer your question, but can give you a first orientation.

Check 1954 Buick Roadmaster Riviera Prices
1954 Buick Forum

1954 Buick Forum – the 54 Buick Highway

Everyone who has already made his or her BEAUTIFUL BUY or is interested in 1954 Buicks is invited to join our community at www.1954Buick.com! It’s THE place to talk about the 54 models, their beauty and style, their power and grace. Talk about those strong and tuff Nailheads and slow but infinitely powerful Dynaflows. Show off your cars and collectibles. But most of all this forum has been created for 54 Buick lovers to come together, share stories, get to know one another and build long lasting friendships.

Visit 1954 Buick Forum

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