Project Description

1957 Buick Century Riviera - Model 66R

1957 Buick Century Riviera – Model 66R

Production17,029 cars
Original Baseprice$ 3,368.00
Engine364 cui Fireball V8
58.7 inches
74.8 inches
208.4 inches
122 inches
4,080 pounds

% share of all 1957 Buicks

Quote from Original Literature

1957 Buick Sales Brochure
In the 1957 Buick Century Riviera (Model 66R), there's performance plus with beauty to match. Notice how the wider vision Panoramic windshield slopes smartly rearward. Two fashion-tapered lines flow across the roof to form a smart three-piece rear window. This model has new Variable Pitch Dynaflow as standard equipment, a wide choice of custom-quality standard trim, and a host of other 1957 motoring extras for your Century enjoyment.

1957 Buick Century Riviera Equipment

Cars like the  1957 Buick Century Riviera are hidden performance cars. The Century series had the smaller body of the Special series, but the bigger engine. Thats why it was called the bankers hot rod of its day.

Accessory Group M (includes Electric Clock, Trunk Light, License Plate Frames & Wheel Covers)
Cigarette Lighter
Deluxe Steering Wheel
Direction Signals
Foamtex Seat Cushions
Full-Flow Oil Filter
Glove Box Light and Lock
High Air Intake Screen
Hub Caps
Ignition Key Light
Oil-Bath Air-Cleaner
Panoramic Windshield
Self-Locking Parking Brake
Trip-Mileage Recorder
Variable Pitch Dynaflow Transmission (Automatic Transmission)
Visored Headlamps
Wide-Set Parking Lights
Wide-Wing Grill Emblem
Air Conditioner
Antenna (Manual or Automatic)
Dual Exhaust
Easy-Eye Glass
Heater & Defroster
Power Brakes
Power Seats (6-way)
Power Steering
Power Window Lifts
Rear View Mirror
Safety Group (includes Back-Up Lights, Windshield Washer, Glareproof Mirror & Parking Brake Signal Light)
Sonomatic Radio
Two-Tone Paint
Three-Tone Paint
White Wall Tires
Windshield Washer and Wide Angle Wiper
Wonderbar Radio

See 1957 Buick Options & Accessories for a full list with original prices.

1957 Buick Options & Accessories
  • 1957 Buick Power Steering

    1957 Buick Power Steering

    With 1957 Buick Power Steering you have the natural feel of the wheel at every speed, with maximum power assist when you need it. Read more!

1957 Buick Century Riviera Colors

1957 Buick Colors

Many people think, the 1957 Buicks are one of the most beautiful cars ever built. One reason for that is definitely the optional Two- or even Three-Tone paint. With 21 basic color choices the year 1957 was one with the most variety.

Note: Color accuracy varies by computer/device settings and depends on the actual light. See complete 1957 Buick color chart for Duco Paint numbers.

1957 Buick Colors

Carlsbad Black

Castle Grey

Dover White

Starlight Blue

Biscay Blue

Mariner Blue

Dresden Blue

Kearney Green

Belmont Green

Mint Green

Jade Green

Seminole Red

Garnet Red

Shell Beige

Antique Ivory

Arctic Blue

Dawn Grey

Gulf Green

Hunter Green

Sylvan Grey

Dusk Rose

1957 Buick Century Riviera Interior Trim Combinations

Trim #611

This is a Standard Trim.

Seat Material:
Medium Green Cloth

Bolster Material:
Medium Green Cordaveen

1957 Buick Seat Material
1957 Buick Bolster Material

Trim #621

This is a Standard Trim.

Seat Material:
Medium Blue Cloth

Bolster Material:
Medium Blue Cordaveen

1957 Buick Seat Material
1957 Buick Bolster Material

Trim #631

This is a Standard Trim.

Seat Material:
Black Cloth

Bolster Material:
Ivory Cordaveen

1957 Buick Seat Material
1957 Buick Bolster Material

Trim #641

This is a Standard Trim.

Seat Material:
Black Cloth

Bolster Material:
Red Cordaveen

1957 Buick Seat Material
1957 Buick Bolster Material

Trim #681

This is a Standard Trim.

Seat Material:
Rust Cloth

Bolster Material:
Ivory Cordaveen

1957 Buick Seat Material
1957 Buick Bolster Material

Buyers of the 1957 Buick Century Riviera had the choice between five different interior trim combinations. All of them were standard at no extra cost and had Cloth as Seat and Cordaveen as Bolster Material.

1957 Buick Century Riviera Featured Video

More Videos

1957 Buick Videos

1957 Buick Videos

Buick produced only a few TV commercials for 1957. In comparison to earlier years, Buick had no major TV series sponsorship.

For internal salesmen training, Buick continued its DOT (Dealer Training Organisation) program. But even this was cut down to only nine videos (Buick produced 22 for 1956!).

Watch all 1957 Buick Videos

Literature covering the 1957 Buick Century Riviera

Online Literature

You don’t have to be an engineer to repair or maintain your 1957 Buick Century Riviera. But there are some useful manuals that might help you. Read them here, online – at Hometown Buick!

1957 Buick Literature


Literature like the original Press Release, Trim Albums or Dealer Slidefilms are very rare. But you can see them in our inventory – we’d love to share their glory with you!

1957 Buick Memorabilia

Available in the HB Shop

Rare items for little money? Yes, thats possible! With our high quality reprints in the Hometown Buick shop!

1957 Buick Shop Items

For 1957 Buick Century Riviera Owners and Enthusiasts

1957 Buick Body Tag

1957 Buick Body Tag

Decode the Body Tag of your 1957 Buick Century Riviera and you know the original paint, interior trim combination and factory-installed equipment!

Decode 1957 Buick Body Tag

1957 Buick Registry

1957 Buick Registry

In the model year 1957 there were lots of optional equipment available. No 1957 Buick Century Riviera is like the other. But there is no official source that could tell you how often a specific option was chosen. Thats why Hometown Buick has set-up a registry! Help the 1957 Buick community and register your 1957 Buick Century Riviera!

Register your 1957 Buick Century Riviera

1957 Buick Configurator

1957 Buick Configurator

Go back in time, with the 1957 Buick configurator! You can paint the 1957 Buick Century Riviera the way you want. Build your 1957 Buick Century Riviera the way you want!

Configure your 1957 Buick

1957 Buick Prices

1957 Buick Prices

Are you considerring a 1957 Buick Century Riviera and would like to know how much its worth? Car prices depend on so many things – car condition, location, how “original” it is, etc. A classic car database can’t answer your question, but can give you a first orientation.

Check 1957 Buick Century Riviera Prices

All 1957 Buick Models