Project Description

1957 Buick – Purse Power

Many households are run by women – even back in the 1950s. Buick knew that and released the slidefilm ‘1957 Buick – Purse Power’. It gives special selling points for their salesmen to point out the advantages of the 57 Buick to women.

TitlePurse Power
AuthorBuick Division of General Motors
#DOT 57-09
Duration8min 17sec
Video49 Slides (Color)

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