Project Description
1957 Buick Century Riviera – Model 66R
Production | 17,029 cars | |||||
Original Baseprice | $ 3,368.00 | |||||
Engine | 364 cui Fireball V8 | |||||
300 | ||||||
400 | ||||||
58.7 inches | ||||||
74.8 inches | ||||||
208.4 inches | ||||||
122 inches | ||||||
4,080 pounds |
% share of all 1957 Buicks
Quote from Original Literature

1957 Buick Century Riviera Equipment
Cars like the 1957 Buick Century Riviera are hidden performance cars. The Century series had the smaller body of the Special series, but the bigger engine. Thats why it was called the bankers hot rod of its day.
Cigarette Lighter
Deluxe Steering Wheel
Direction Signals
Foamtex Seat Cushions
Full-Flow Oil Filter
Glove Box Light and Lock
High Air Intake Screen
Hub Caps
Ignition Key Light
Oil-Bath Air-Cleaner
Panoramic Windshield
Self-Locking Parking Brake
Trip-Mileage Recorder
Variable Pitch Dynaflow Transmission (Automatic Transmission)
Visored Headlamps
Wide-Set Parking Lights
Wide-Wing Grill Emblem
Antenna (Manual or Automatic)
Dual Exhaust
Easy-Eye Glass
Heater & Defroster
Power Brakes
Power Seats (6-way)
Power Steering
Power Window Lifts
Rear View Mirror
Safety Group (includes Back-Up Lights, Windshield Washer, Glareproof Mirror & Parking Brake Signal Light)
Sonomatic Radio
Two-Tone Paint
Three-Tone Paint
White Wall Tires
Windshield Washer and Wide Angle Wiper
Wonderbar Radio
See 1957 Buick Options & Accessories for a full list with original prices.
1957 Buick Century Riviera Colors
Many people think, the 1957 Buicks are one of the most beautiful cars ever built. One reason for that is definitely the optional Two- or even Three-Tone paint. With 21 basic color choices the year 1957 was one with the most variety.
Note: Color accuracy varies by computer/device settings and depends on the actual light. See complete 1957 Buick color chart for Duco Paint numbers.
Carlsbad Black
Castle Grey
Dover White
Starlight Blue
Biscay Blue
Mariner Blue
Dresden Blue
Kearney Green
Belmont Green
Mint Green
Jade Green
Seminole Red
Garnet Red
Shell Beige
Antique Ivory
Arctic Blue
Dawn Grey
Gulf Green
Hunter Green
Sylvan Grey
Dusk Rose
1957 Buick Century Riviera Interior Trim Combinations
Trim #611
This is a Standard Trim.
Seat Material:
Medium Green Cloth
Bolster Material:
Medium Green Cordaveen


Trim #621
This is a Standard Trim.
Seat Material:
Medium Blue Cloth
Bolster Material:
Medium Blue Cordaveen


Trim #631
This is a Standard Trim.
Seat Material:
Black Cloth
Bolster Material:
Ivory Cordaveen


Trim #641
This is a Standard Trim.
Seat Material:
Black Cloth
Bolster Material:
Red Cordaveen


Trim #681
This is a Standard Trim.
Seat Material:
Rust Cloth
Bolster Material:
Ivory Cordaveen


Buyers of the 1957 Buick Century Riviera had the choice between five different interior trim combinations. All of them were standard at no extra cost and had Cloth as Seat and Cordaveen as Bolster Material.
1957 Buick Century Riviera Featured Video
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1957 Buick Videos
Buick produced only a few TV commercials for 1957. In comparison to earlier years, Buick had no major TV series sponsorship.
For internal salesmen training, Buick continued its DOT (Dealer Training Organisation) program. But even this was cut down to only nine videos (Buick produced 22 for 1956!).
Literature covering the 1957 Buick Century Riviera
Online Literature
You don’t have to be an engineer to repair or maintain your 1957 Buick Century Riviera. But there are some useful manuals that might help you. Read them here, online – at Hometown Buick!
HOMETOWN BUICK Collection
Literature like the original Press Release, Trim Albums or Dealer Slidefilms are very rare. But you can see them in our inventory – we’d love to share their glory with you!
Available in the HB Shop
Rare items for little money? Yes, thats possible! With our high quality reprints in the Hometown Buick shop!
For 1957 Buick Century Riviera Owners and Enthusiasts
1957 Buick Registry
In the model year 1957 there were lots of optional equipment available. No 1957 Buick Century Riviera is like the other. But there is no official source that could tell you how often a specific option was chosen. Thats why Hometown Buick has set-up a registry! Help the 1957 Buick community and register your 1957 Buick Century Riviera!
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