Project Description

1957 Buick – Step Them Up

The car market in 1957 was tough – Buick helped their salesmen by making the special training film ‘1957 Buick – Step Them Up’. It compares the 57 Buick with Plymouth, Ford and Chevrolet in the following categories: Styling, craftmanship, perfomance, ride and prestige.

TitleStep Them Up
AuthorBuick Division of General Motors
#DOT 57-04
Duration13min 30sec
Video66 Slides (Color)

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