1952 Buick Videos
In 1952, Buick started their Buick Dealer Training Organization Program. Buick sent filmstrip sets consisting of record and matching filmstrip to dealers. The aim was to give salesmen effective sales techniques and mechanics important service procedures. These 1952 Buick videos can be seen as early Powerpoint presentations.
One of the first 1952 Buick slidefilms tells salesmen how to do a proper car presentation job. You can see great shots of a 1952 Buick in a dealership. The showroom is full of neat selling accessories.
If you have more 1952 Buick videos that are not listed here, we’d be happy get in touch with you!
1952 Buick – Servicing Hydraulic Valve Lifters
1952 Buick - Servicing Hydraulic Valve Lifters Designed for mechanics as well as service advisors and Lubricare technicians, this release helps service personnel do the right kind of a job on cars suspected of having valve lifter trouble. The film shows the causes of faulty lifter operation and how to remedy each [...]
1952 Buick – Company Manners
1952 Buick - Company Manners This important DOT release dramatizes to the dealership employee - mechanic, parts manager, cashier, porter, salesman - the importance of winning and holding customer loyalty. It shows how easy it is to maintain good customer relations and what little effort it requires of the individual employee, pointing [...]
1952 Buick – Closing the Deal
1952 Buick - Closing the Deal The film "1952 Buick - Closing the Deal" shows salesmen how to close orders quickly and properly. Actual selling situations, with suggested conversations for the salesman, are presented. Title Closing the Deal Author Buick Division of General Motors Year 1952 # DOT 06 Duration 15min [...]
1952 Buick – Getting Acceptance of the Trade-In Allowance
1952 Buick - Getting Acceptance of the Trade-In Allowance This film shows salesmen how to close orders quickly and properly. Actual selling situations, with suggested conversations for the salesman, are presented. Title Getting Acceptance of the Trade-In Allowance Author Buick Division of General Motors Year 1952 # DOT 05 Duration 14min [...]
1952 Buick – The Techniques of Showroom Presentation and Road Demonstration
1952 Buick - The Techniques of Showroom Presentation Here is a restatement of the fundamentals of Buick product presentation, grouping them as six main points that should be covered during every presentation. Emphasis is put on the importance of making as complete a presentation as practical to every prospect - not just the [...]
1952 Buick – Take the Easy Way
1952 Buick - Take the Easy Way This film shows the basic principles for spot-checking and fixing body water leaks on a Buick. Title Take the Easy Way Author Buick Division of General Motors Year 1952 # DOT 01 Duration 17min 10sec Video 69 Slides (B/W) Audio Yes [...]