The 1956 Buick Special Riviera (Model 46R) is beautifully big in style with all the 1956 Buick glamour notes of flying V grille - rakish rear fenders - new instrument panel - 3 rich choices of interiors. And it's tremendously big in performance - with 220 horsepower ready and waiting to serve you from a new larger engine.

A bright new day of driving awaits the owner of the 1957 Buick Special Riviera (Model 46R), an unbealable hardtop value for the budget minded. Standard equipment includes such Buick bonus features as direction signals, full-flow oil filter, heavy-duty air cleaner, vacuum booster pump, automatic choke, and trip mileage recorder.

Here in the 1958 Buick Special Riviera (Model 46R), you have big Buick solidity, spaciousness and quality-plus a long list of luxury features generally found only in cars costing hundreds of dollars more, if available at all. You have the sleek and bold B-58 styling with lavish use of heavy-duty chrome, stainless steel and lightweight aluminum. You have interiors that are genuinely large and stunningly beautiful. You have the peak efficiency of 250 horsepower and your option at slight extra cost of a new Variable Pitch Dynaflow or Flight Pitch Dynaflow. You have the limitless comfort of the Buick Miracle Ride with its buoyant 4-coil springing and Buick Rotoflow Torque-Tube stability.

1955 Buick Special Riviera (Model 46R) prices start just a few dollars over America's lowest. There the similarity ends. For in this lively Riviera-and in all Specials - there's high-fashion Buick beauty- solid Buick value in ride, and roominess-sparkling performance with a new 188-horsepower V8 engine.

This stunning hardtop is the low-cost 1954 Buick Special Riviera (Model 46R) - just a few dollars more than similar models of the low-price three. You see a big reason when you see the tomorrow styling that is Buick today glamorous, dream-car styling that you know is the pattern for others to follow in the years to come. You learn another reason when you drive this beauty-when you feel that wealth of thrilling V8 power, that wondrous Million Dollar Ride, that superb new surety of control and handling. You get the final reason when you price a Buick. For you find Buick prices are closer to the lowest than you thought- close enough for you to afford a new Buick if you can afford any new car. And today's sales figures prove it. So come in this week-look at, drive and price a Buick. You'll find it a beauty any way you judge. You'll learn it gives you a whale of a lot more automobile for your money. And you'll see it's the car that puts you way ahead in style, room, comfort and power today - and way ahead at trade-in time tomorrow. That's for sure.