1956 Buick - How to Sell the House! What can the salesman do that will convince the prospect that his dealership is the best? "1956 Buick - How to Sell the House!" answers this question by pointing up the many ways that can be employed to sell the integrity, reputation, location, etc. of [...]
1956 Buick - Gaston the Great The slidefilm '1956 Buick - Gaston the Great' is the second in a series of films covering good customer relations. An amusing, yet serious approach showing the importance of correct diagnosis. Title Gaston the Great Author Buick Division of General Motors Year 1956 # DOT [...]
1956 Buick - Plan for Profits '1956 Buick - Plan for Profits' is a film on selling accessories that shows all of the department heads of Buick dealerships the importance of having a plan for merchandising accessories at the time of new car delivery and a plan for merchandising accessories in both the [...]
1956 Buick - Phillister Gets His Fill '1956 Buick - Phillister Gets His Fill' is the first of a series of films to stimulate interest in future meetings dealing with customer relations in the service department. Amusing challenge to service personnel who contact the public to think in terms of how they would [...]
1956 Buick - The Strange Cases of Messrs. X and Y '1956 Buick - The Strange Cases of Messrs. X and Y' is a Spring Demonstration Campaign film, with an amusing treatment to underline the importance of demonstration in closing the sale. Shows how the coming of spring stimulates the desire to buy, [...]
1956 Buick - Servicing the New Buick Rear Axle '1956 Buick - Servicing the New Buick Rear Axle' shows Buick mechanics the differences in assembly and disassembly of the new 1956 Buick rear axle. It also shows the new tools required for servicing the axle. Title Servicing the New Buick Rear [...]
1956 Buick - Put a Plus in Your Pitch The slidefilm '1956 Buick - Put a Plus in Your Pitch' is about selling the prestige car - the Buick Roadmaster - to the prestige prospect. Title Put a Plus in Your Pitch Author Buick Division of General Motors Year 1956 # [...]
1956 Buick - Braggin'll Sell the Wagon The salesmen training film '1956 Buick - Braggin'll Sell the Wagon' shows how to present the great exclusive features of the Buick Estate Wagon with enthusiasm and conviction. Title Braggin'll Sell the Wagon Author Buick Division of General Motors Year 1956 # DOT 56-09 [...]
1956 Buick - Selling Buick over the Low-Price Three '1956 Buick - Selling Buick over the Low-Price Three' is a salesmen training film showing clean-cut, but convincing, ways to point out the '56 Buick's superior customer benefits to prospects who are considering the purchase of a competitive make. This film is shorter than [...]
1956 Buick - Friendly Ears Good listening is as important in selling as good talking! This release '1956 Buick - Friendly Ears' shows how any salesman can " learn to listen" so he can better pick up much useful information about his prospect which can be used to close the deal. [...]