Project Description

1955 Buick – Let’s Talk Price!

Many prospects feel that it isn’t possible to own a big prestige car like Buick for only a few dollars more than comparable models of Chevrolet, Ford and Plymouth. This film ‘1955 Buick – Let’s Talk Price!’ shows your men how to take the “bugaboo” out of price selling, and proves that Buick sells for just a few dollars more than one of the so-called low-price three.

TitleLet’s Talk Price!
AuthorBuick Division of General Motors
#DOT 55-09
Duration8min 53sec
Video34 Slides (B/W)

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