Project Description

1955 Buick – How’s Your Heart?

Courage and tenacity are needed in every phase of competitive selling. As this slidefilm ‘1955 Buick – How’s Your Heart’ shows, an extra ounce of both can win plenty of Buick sales which might be lost by more cautious methods or by giving up too soon. Thought-starters for a lively discussion are set up in the film.

TitleHow’s Your Heart?
AuthorBuick Division of General Motors
#DOT 55-14
Duration8min 20sec
Video35 Slides (Color)

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