This 1954 Buick Salesmen Presentation was held at the beginning of 54 to set sales objectives and present the new model line to dealers. Unique item!

The 1954 Buick Price Flyer for the Chicago area shows all factory installed optional equipment for 1954 Buicks and is the base for price recalculation.

The 1954 Buick Sales Flyer especially printed for the Netherlands is a very rare item and describes the available 1954 Buicks with beautiful graphics.

If you’re looking for a way to connect your car hobby with your kids, this booklet is the answer: The 1954 Buick Coloring Book with 10 Buicks to paint in!

If you walked into a Buick Showroom in 1954, you might have spotted the 1954 Buick Showroom Album. It presents the new model line & features with graphics!

The 1954 Buick Match Book compares the full 54 Bick line against Chrysler, Chevrolet, Ford, Studebaker, Mercury, Lincoln, Willys & more.

The 1954 Buick Used Car Facts Book help Buick salesmen in 1954 to find out the best prices for trade-ins. You'll find basic info for Chevrolet, Ford & more!

Every year in April Buick held a special event to introduce new models, features & more. Read about it in the 1954 Buick Spring Fashion Show Plan of Action!

With the 1954 Buick Special 3rd Place Flyer, Buick celebrated its sales success and communicated it to every household in the US.

Salesmen used this 1954 Buick Order Form to order an individual car for a new owner. It shows all models with options, paint, interior - with all codes!