Buick offered a sales campaign in 55 called the "Sky Raiders". Salesmen could earn a little extra & select stuff from the 1955 Buick Sky Raiders Campaign Catalog.

4-door Sedans were aimed at price-sensitive prospects in 55. To show them the price advantages, Buick offered the 1955 Buick 4-Door Sedans Price Flyer.

Buick wanted to increase used car sales, too. The 1955 Buick Used Car Merchandising Program can be seen as handbook for used car salesmen.

The 1955 Buick Colors & Fabrics Book is an ultra rare item! It covers the original interior trim samples (leather, cloth, etc.) for the 55 Buick model line.

If you are the owner of a 55 wagon, you should have this item in your collection, the 1955 Buick Estate Wagons Flyer!

The 1955 Buick Sales Brochure gives a bsic overview about 55 Buick models, features and specifications - the ideal item for starting the 55 Buick hobby!

The 1955 Buick Color Selector is almost as rare as the 55 Buick Colors & Fabrics book - but the color fan can be handled much easier!

The 1955 Buick Press Release Kit was spread out to journalists and newspaper to give them all major info about the new 55 Buick in advance.

Trade-Ins were very common in the 1950s. Buick tried to help salesmen to find the correct prices with the 1955 Buick Used Car Facts Book.

Every new owner of a 55 Buick received an original copy of the 1955 Buick Owners Manual. It covers basic operating tips and maintenance info.