Superb styling, the world's newest V-8 engine, a stepped-up transmission and power steering combine to make the lordly 1953 Buick Roadmaster Sedan (Model 72R) peerless in the luxury car class for 1953. Its powerful V-8 provides 188 horsepower with a compression ratio of 8-1/2 to 1. Its new Twin Turbine Dynaflow gives sharply increased performance, better economy and smooth acceleration. Styling developments include an entirely new front end, redesigned rear fenders, new moldings and ornaments, and a bright new combination of colors and interior trims. Offered as optional equipment on this Golden Anniversary model are air conditioning, power brakes and wire wheel covers.

The 1953 Buick Super Sedan (Model 52) can set you atingle with thrill. It can move from zero to legal speed quicker and quieter than any Buick before it - and with the utter smoothness of a gull in glide - because this is a 1953 Buick Super Sedan with the getaway of Twin-Turbine Dynaflow. I can surround you with comfort, beauty, restful ease.

Here is a car of striking beauty and outstanding performance. Here in the 1953 Buick Special Sedan – Model 41D, you have a newly designed Fireball straight-eight valve-in-head engine of high compression now offering the highest horsepower in its history.