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1956 Buick – Friendly Ears

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1956 Buick - Friendly Ears Good listening is as important in selling as good talking! This release '1956 Buick - Friendly Ears' shows how any salesman can " learn to listen" so he can better pick up much useful information about his prospect which can be used to close the deal. [...]

1956 Buick – Voice to Voice

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1956 Buick - Voice to Voice Here's a guide to more effective salesmanship on the telephone. '1956 Buick - Voice to Voice' discusses prospecting, qualifying, making appointments, following up direct mail, etc., through use of the telephone. Stresses how the telephone can save the salesman valuable time - time he can use in [...]

1956 Buick – Bright-Eyed and Bushy-Tailed

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1956 Buick - Bright-Eyed and Bushy-Tailed Personal appearance and physical fitness can make or break a sales career. This discussional film called '1956 Buick - Bright-Eyed and Bushy-Tailed' covers the value of neatness, courtesy, personal cleanliness, alertness, stamina and other qualities needed by the successful Buick salesman. Title Bright-Eyed and Bushy-Tailed [...]

1956 Buick – The Best Buick Yet

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1956 Buick - The Best Buick Yet The film '1956 Buick - The Best Buick Yet' is a dramatic full-color presentation of the 1956 Buick line. Provides an excellent training film for new salesmen, or a review film for all sales personnel. Can be used for showing to prospects. Stars Jackie Gleason and [...]

1956 Buick – Buick Buccaneers

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1956 Buick - Buick Buccaneers This film '1956 Buick - Buick Buccaneers' was published to promote the new sales campaign. It shows sales conditions, prices and much more! Title Buick Buccaneers Author Buick Division of General Motors Year 1956 # -/- Duration 16min 25sec Video 94 Slides (Color) Audio Yes [...]

1955 Buick – Servicing the Carter 2-Barrel Carburetor

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1955 Buick - Servicing the Carter 2-Barrel Carburetor All adjusting and servicing operations needed for efficient carburetion of the Carter 2-Barrel Carburetor are fully explained and simplified by actual demonstration in this film '1955 Buick - Servicing the Carter 2-Barrel Carburetor'. Complete description is provided with emphasis on new features. Both these new [...]

1955 Buick – How’s Your Heart?

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1955 Buick - How's Your Heart? Courage and tenacity are needed in every phase of competitive selling. As this slidefilm '1955 Buick - How's Your Heart' shows, an extra ounce of both can win plenty of Buick sales which might be lost by more cautious methods or by giving up too soon. Thought-starters [...]

1955 Buick – Selling Yourself

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1955 Buick - Selling Yourself This slidefilm '1955 Buick - Selling Yourself'  is the first film in the new "Person-to-Person" series. The purpose of this series is to get the salesman thinking about ways in which he can improve his sales performance by simply improving his personal relations with prospects. In this release [...]

1955 Buick – Servicing the Rochester 4-Barrel Carburetor

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1955 Buick - Servicing the Rochester 4-Barrel Carburetor This slidefilm '1955 Buick - Servicing the Rochester 4-Barrel Carburetor' is the story of the Rochester Four-Barrel Carburetor. Of special interest are the features that simplify service and adjustment. Easy-to-understand and easy-to-apply procedures are illustrated throughout this film. Title Servicing the Rochester 4-Barrel [...]

1955 Buick – Explosion at 5:13

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1955 Buick - Explosion at 5:13 In the slidefilm '1955 Buick - Explosion at 5:13' the secret of good customer relations is revealed. How to make them feel you are for them-not against them! Although costing nothing, simple things like personal interest, courtesy and attention prove themselves ... in this film ... to [...]

1955 Buick – Selling 1955 Buick over Chrysler

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1955 Buick - Selling 1955 Buick over Chrysler The film '1955 Buick - Selling 1955 Buick over Chrysler' is a confidential competitive comparison between the 1955 Buick line vs. 1955 Chrysler cars, supplementing the Automotive Analysts, and dramatizing the important benefits prospects may have, in Buick, in terms of advanced styling, outstanding power [...]

1955 Buick – Let’s Talk Price!

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1955 Buick - Let's Talk Price! Many prospects feel that it isn't possible to own a big prestige car like Buick for only a few dollars more than comparable models of Chevrolet, Ford and Plymouth. This film '1955 Buick - Let's Talk Price!' shows your men how to take the "bugaboo" out of [...]

1955 Buick – On Center

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1955 Buick - On Center This slidefilm '1955 Buick - On Center' dramatizes the benefits of the General Motors Service Training Center instruction for the mechanic and for the dealership. Detailed information on the facilities available at the Centers, and the training procedures followed in all classrooms is presented in an interesting photoplay [...]

1955 Buick – The Thrill of the Year

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1955 Buick - The Thrill of the Year Color presentation of the 1955 Buick line, with particular emphasis on styling, power, performance and economy. This subject has a dual purpose - prospect showings in the dealership or in the home, and training for new car salesmen. This film is the ultimate introduction to [...]

1955 Buick – Buick Sky Raiders Campaign

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1955 Buick - Buick Sky Raiders Campaign Buick announced a new sales campaign for 1955 - it was called the 'Buick Sky Raiders Campaign' - this slidefilm was published to train salesmen how to participate and which bonus will be provided for what sales performance. Title Buick Sky Raiders Campaign [...]

1954 Buick – Closing the Deal

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1954 Buick - Closing the Deal This film '1954 Buick - Closing the Deal' shows salesmen how to close orders quickly and properly. Actual selling situations, with suggested conversations for the salesman, are presented. Title Closing the Deal Author Buick Division of General Motors Year 1954 # DOT 54-21 Duration 25min [...]

1954 Buick – Your Own Proving Ground

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1954 Buick - Your Own Proving Ground This film '1954 Buick - Your Own Proving Ground' on road demonstrations shows salesmen how to select a planned demonstration route and how to develop a demonstration procedure. The presentation emphasizes the best way to sell a superior product like Buick is to demonstrate its superiority. [...]

1954 Buick – Your Tell-and-Sell Presentation

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1954 Buick - Your Tell-and-Sell Presentation The slidefilm '1954 Buick - Your Tell-and-Sell Presentation' is a restatement of the fundamentals of Buick product presentation, grouping them as six main points that should be covered during every presentation. Emphasis is put on the importance of making as complete a presentation as practical to every [...]

1954 Buick – What are Your prospects?

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1954 Buick - What are Your prospects? This release of the Buick Dealer Organization Training called '1954 Buick - What are Your prospects?' expands on that part of the Daily Sales Procedure dealing with prospecting. It shows the individual salesman how he can multiply his prospecting efforts and amplify the prospecting effectiveness of [...]

1954 Buick – Salesmasters are Timemasters

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1954 Buick - Salesmasters are Timemasters The film '1954 Buick - Salesmasters are Timemasters' shows how the Daily Sales Procedure program can be developed into a logical Full Day's Work by good planning of working time. It is designed to help improve selling performance in the dealership. Title Salesmasters are Timemasters [...]

1954 Buick – Selling the Special over the Low-Price Field

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1954 Buick - Selling the Special over the Low-Price Field The film '1954 Buick - Selling the Special over the Low-Price Field' is a confidential competitive comparison on 1954 cars, supplementing the Automotive Analysts, and dramatizing the important benefits prospects may have, in Buick, in terms of advanced styling, outstanding power and performance, [...]

1954 Buick – Sell the Second Story

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1954 Buick - Sell the Second Story This film '1954 Buick - Sell the Second Story' shows how to make the most - saleswise - of the inside-and-outside style and structural features of the Body by Fisher for the 1954 Buick. Title Sell the Second Story Author Buick Division of General [...]

1954 Buick – How to Deliver a New Buick

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1954 Buick - How to Deliver a New Buick This release called '1954 Buick - How to Deliver a New Buick' is designed to help the dealership get the benefits of better deliveries in 1954 - and after. It deals with questions like: Why is delivery an important part of the sale? How [...]

1954 Buick – The Beautiful Buy

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1954 Buick - Buick - The Beautiful Buy A presentation of the 1954 Buick line in full color, designed for showing to salesmen and for salesmen, tn turn, to show to prospects. it captures in vivid style the spirit of advanced design, engineering, and craftsmanship of Buick, the Beautiful Buy! This slidefilm is [...]

1954 Buick New Car Meeting Kit

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1954 Buick New Car Meeting Kit This is a special message for all Buick salesman from the General Sales Manager of Buick Motor Division, Mr. Al Belfie. He's going to speak by means of a special transcription made in Flint. Additional films mentioned in this slideshow: 1953 Buick – DOT 12 – The [...]

1957 Buick – Purse Power

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1957 Buick - Purse Power Many households are run by women - even back in the 1950s. Buick knew that and released the slidefilm '1957 Buick - Purse Power'. It gives special selling points for their salesmen to point out the advantages of the 57 Buick to women. Title Purse Power [...]

1957 Buick – A Question of Sales

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1957 Buick - A Question of Sales Buick offered salesmen a training program for improving their sales performance. The film '1957 Buick - A Question of Sales' is about asking questions - and how important it is to ask open and the right questions - to find out what the prospect really wants. [...]

1957 Buick – Confidence Man

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1957 Buick - Confidence Man Especially the car business is about trust, car manufactures new that back in the 1950s, too. The slidefilm '1957 Buick - Confidence Man' tells Buick salesmen how to win the prospects confidence - and lastly the order. Title Confidence Man Author Buick Division of General Motors [...]

1957 Buick – The Story of Prospector Pete

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1957 Buick - The Story of Prospector Pete The film '1957 Buick - The Story of Prospector Pete' is a sales technique release of the Buick Dealer Organisation Training program. It contains ways to contact and find new prospects and motivates salesmen to get in touch with them. Title The Story [...]

1957 Buick – Save Our Sales

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1957 Buick - Save Our Sales This film shows how team-work helps to close the deal and increase 1957 Buick sales. Title Save Our Sales Author Buick Division of General Motors Year 1957 # DOT 57-05 Duration 6min 24sec Video 40 Slides (Color) Audio Yes Related Videos [...]

1957 Buick – Step Them Up

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1957 Buick - Step Them Up The car market in 1957 was tough - Buick helped their salesmen by making the special training film '1957 Buick - Step Them Up'. It compares the 57 Buick with Plymouth, Ford and Chevrolet in the following categories: Styling, craftmanship, perfomance, ride and prestige. Title [...]

1957 Buick – No Dough in No

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1957 Buick - No Dough in No Salesmen - in all times - are not satisfied with the word 'no' - the slidefilm '1957 Buick - No Dough in No' teaches salesmen how to make it very hard for their prospects to say 'no'. Title No Dough in No Author Buick [...]

1957 Buick – Exclusively Yours

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1957 Buick - Exclusively Yours Buick for 1957 offered more than ever before in the history of Buick. The film '1957 Buick - Exclusively Yours' is about the unique selling points that only Buick provided. Learn more about car dimensions, transmission, springs and many more engineering features of the 57 Buick! [...]

1957 Buick – The Car You Can Believe In

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1957 Buick - The Car You Can Believe In The start of the new model year began with the slidefilm '1957 Buick - The Car You Can Believe In'. It was the first source for car salesmen to get the full styling and engineering story of the 'Newest Buick Yet'. Models, features, colors [...]

1958 Buick – Pluses for Buick

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1958 Buick - Pluses for Buick The film '1958 Buick - Pluses for Buick' is the story of all the smaller advantages of Buick for 1958. Starting with new brakes, power steering, the air conditioning system and much more! The film visualizes the long option list of the B58-Buick. [...]

1958 Buick – The Miracle Ride

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1958 Buick - The Miracle Ride Buick was famous for its 'Million Dollar Ride', and in 1958 Buick even made it better. The so-called 'Air Ride' coupled with the 'Air-Pose Suspension' provided a luxurious ride as never before. This slidefilm '1958 Buick - The Miracle Ride' shows salesmen how to tell [...]

1958 Buick – Peak of Power

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1958 Buick - Peak of Power The film '1958 Buick - Peak of Power' was made to train salesmen the benefits of the all new 1958 Buick V8 Vertical Valve engine. It has 364 cubic inch and was used for all series in 58. The compression ratio was 9.5 to 1 [...]

1953 Buick – Reconditioning is Sales-Conditioning

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1953 Buick - Reconditioning is Sales-Conditioning This release presents a sound reconditioning program practiced by successful Buick dealers, in addition to specific reconditioning shop operations which have proved effective. Title Reconditioning is Sales-Conditioning Author Buick Division of General Motors Year 1953 # DOT 20 Duration 24min 3sec Video 103 Slides (B/W) [...]

1953 Buick – The Art of Used-Car Appraising

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1953 Buick - The Art of Used-Car Appraising This release is directed toward both dealership management and personnel responsible for the job of appraising, or who may become appraisers in the future. It points up why a good appraisal is so important to the success of the entire dealership, and to the used [...]

1953 Buick – Win the Used Car Walk-In

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1953 Buick - Win the Used Car Walk-In This release helps to acquaint Buick used car salesmen with effective, basic sales principles which can aid them in selling walk-in prospects. It is based on field research, and is built around actual problems faced by salesmen in the field. This is a hard-hitting, realistic [...]