A limited edition paint treatment is one mark of ownership of the 1956 Buick Roadmaster Riviera (Model 76R) - twin front fender bombsights and chromed bands on the trunk are another. Inside, you'll find a new instrument panel with a new cordaveen and foam rubber cover plus a truly exclusive array of custom-finished fabrics and trims to choose from.
You see here fine car motoring beyond the usual - with fashion distinctive and distinguished throughout a thoroughbred Series - with master power and performance - with luxurious ride and powered handling. This is the 1956 Buick Roadmaster Riviera Sedan (Model 73) - masterwork of Buick building and finest worth - in the fine car field.
The 1956 Buick Century Riviera (Model 66R) brings you not only the command of thrilling performance but command of rakish styling. With a ride of velvet luxury on a chassis made stronger than ever. With steering of new ease and aliveness.
The 1956 Buick Century Deluxe Riviera Sedan (Model 63D) out-hustles, out-styles, and out-rides cars costing a thousand dollars more-yet its list of owners shows an impressive percentage of buyers who found Century price surprisingly close to that of many models in so-called low-cost lines.
The 1956 Buick Super Riviera (Model 56R) ride is the finest ever, with a more massive frame, the new deep-oil cushioning of the direct-acting rear shock absorbers and a new over-all riding smoothness - plus a more responsive Safety Power Steering.
You will find that in pure spaciousness and great performance, the 1956 Buick Super Riviera Sedan (Model 53) is the big buy of the middle price range. Styling takes its theme from the sky-borne. Horsepower reaches a surging 255. And the new pickup and gas savings of Variable Pitch Dynaflow are yours at no extra cost.
Its terrific power-its colorful interiors compact and maneuverable roadability - and its remarkably moderate cost for a car of such character - all combine to make the 1956 Buick Century Riviera Sedan (Model 63) a most formidable competitor.
The 1956 Buick Special Riviera (Model 46R) is beautifully big in style with all the 1956 Buick glamour notes of flying V grille - rakish rear fenders - new instrument panel - 3 rich choices of interiors. And it's tremendously big in performance - with 220 horsepower ready and waiting to serve you from a new larger engine.
You see here solid proof that a small price need not buy a small car. For the Special Series is big Buick value at its best in ride, power, and room - but at a price in line with that of the well-known smaller cars.
When you see the newest of two-door hardtops, Roadmaster, Model 76A, you'll see why Buick's stylists are so proud of this one. Interiors, are the finest that can be made. Bearing the same ‘dream car’ styling found throughout the line, the 76A combines its new two door appeal with the greatest power plant in Buick's history.