Its terrific power-its colorful interiors compact and maneuverable roadability - and its remarkably moderate cost for a car of such character - all combine to make the 1956 Buick Century Riviera Sedan (Model 63) a most formidable competitor.

There's a brand-new zest to your four-door living in the breath-taking 1957 Buick Century Riviera Sedan (Model 63), liveliest performer on the road. This great model has more room than ever, and the ride and handling are excitingly new. If you like four-door openness and great performance, here's your car.

Not only is the 1958 Buick Century Riviera Sedan the liveliest performing of all Buicks - it's also the lowest in look and line. And behind this sleek glamour and cool travel, you'll find a long list of features normally associated only with cars costing hundreds of dollars more. Among these are: Variable Pitch Dynaflow, custom interiors, carpeted doors, safety instrument panel cushion - even electric window lifts.

One glance tells the whole thrilling story... Buick's ever-popular four-door sedan and Buick exclusive Riviera styling have been united in one delightful new style setter, the 1955 Buick Century Riviera Sedan (Model 63). This is the car that America ordered-the added comfort, spaciousness, and convenience of four-door body construction with the open-air flair of hardtop styling.