1953 Buick - Reconditioning is Sales-Conditioning This release presents a sound reconditioning program practiced by successful Buick dealers, in addition to specific reconditioning shop operations which have proved effective. Title Reconditioning is Sales-Conditioning Author Buick Division of General Motors Year 1953 # DOT 20 Duration 24min 3sec Video 103 Slides (B/W) [...]
1953 Buick - The Art of Used-Car Appraising This release is directed toward both dealership management and personnel responsible for the job of appraising, or who may become appraisers in the future. It points up why a good appraisal is so important to the success of the entire dealership, and to the used [...]
1953 Buick - Win the Used Car Walk-In This release helps to acquaint Buick used car salesmen with effective, basic sales principles which can aid them in selling walk-in prospects. It is based on field research, and is built around actual problems faced by salesmen in the field. This is a hard-hitting, realistic [...]
1953 Buick - The Greatest Buicks in 50 Great Years A color release designed to give salesmen the selling information they need about the 1953 Buick line. Major emphasis is on the new styling, the new V -8 engines, and Twin-Turbine Dynaflow. New features and improvements are tied into the dominant theme of [...]
1953 Buick - Buick's Green Pastures Million Dollar Sweepstakes This film is about the 'Buick's Green Pastures Million Dollar Sweepstakes' sales campaign offered by Buick 1953. It tells how to participate and which selling performance leads to special prizes and extra money for the Buick salesmen. Title Buick's Green Pastures Million [...]