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1953 Buick – Reconditioning is Sales-Conditioning

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1953 Buick - Reconditioning is Sales-Conditioning This release presents a sound reconditioning program practiced by successful Buick dealers, in addition to specific reconditioning shop operations which have proved effective. Title Reconditioning is Sales-Conditioning Author Buick Division of General Motors Year 1953 # DOT 20 Duration 24min 3sec Video 103 Slides (B/W) [...]

1953 Buick – The Art of Used-Car Appraising

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1953 Buick - The Art of Used-Car Appraising This release is directed toward both dealership management and personnel responsible for the job of appraising, or who may become appraisers in the future. It points up why a good appraisal is so important to the success of the entire dealership, and to the used [...]

1953 Buick – Win the Used Car Walk-In

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1953 Buick - Win the Used Car Walk-In This release helps to acquaint Buick used car salesmen with effective, basic sales principles which can aid them in selling walk-in prospects. It is based on field research, and is built around actual problems faced by salesmen in the field. This is a hard-hitting, realistic [...]

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