Project Description
1958 Buick – Put the B on the Little Three
‘1958 Buick – Put the B on the Little Three’ compares Buick with three other popular car manufactures in the 50s: Chevrolet, Ford and Plymouth. The film gives salesmen the big points to turn prospects into new car buyers in a competitive market. The main focus lays on 1) appearance, 2.) comfort and convenience, 3) performance and ride as well as 4.) big-car extras.
Title | Put the B on the Little Three | |||||
Author | Buick Division of General Motors | |||||
Year | 1958 | |||||
# | DOT 58-02 | |||||
Duration | 17min 44sec | |||||
Video | 114 Slides (Color) | |||||
Audio | Yes |
Watch full video (17min 44sec)
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