Project Description

1958 Buick – Put the B on the Little Three

‘1958 Buick – Put the B on the Little Three’ compares Buick with three other popular car manufactures in the 50s: Chevrolet, Ford and Plymouth. The film gives salesmen the big points to turn prospects into new car buyers in a competitive market. The main focus lays on 1) appearance, 2.) comfort and convenience, 3) performance and ride as well as 4.) big-car extras.

TitlePut the B on the Little Three
AuthorBuick Division of General Motors
#DOT 58-02
Duration17min 44sec
Video114 Slides (Color)

Watch full video (17min 44sec)

1958 Buick DVD - Salesman Training Films

This salesman film is available as part of the 1958 Buick DVD.

Order 1958 Buick DVD

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