Project Description

1957 Buick – Purse Power

Many households are run by women – even back in the 1950s. Buick knew that and released the slidefilm ‘1957 Buick – Purse Power’. It gives special selling points for their salesmen to point out the advantages of the 57 Buick to women.

Title Purse Power
Author Buick Division of General Motors
Year 1957
# DOT 57-09
Duration 8min 17sec
Video 49 Slides (Color)
Audio Yes

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