The Buick Berle helped Buick to increase their sales position to #3 in the United States. That made 1955 one of the most popular year in its history.
To train Buick dealers and salesmen, the Dealer Training Organisation (DOT) released 16 issues – most of them about mechanical or sales procedures. Only the first video was created for playing in the showroom. It introduced the new model line and new features in full color – lots of beautiful images and what a great story – the “Thrill of the Year”!