Project Description
1954 Buick Special Riviera – Model 46R
Production | 71,186 cars | |||||
Original Baseprice | $ 2,305.00 | |||||
Engine | 264 cui Fireball V8 | |||||
150 (w/Dynaflow) | ||||||
240 ft-lbs (w/Dynaflow) | ||||||
60.5 inches | ||||||
76.8 inches | ||||||
206.3 inches | ||||||
122 inches | ||||||
3,740 pounds |
% share of all 1954 Buicks
Quote from Original Literature
1954 Buick Special Riviera Equipment
There were many options and accessories available for the 1954 Buick Special Riviera. That made the car a luxurious ride within the low price field.
Automatic Glove Compartment Light
Cigarette Lighter
Direction Signals
Dual Horns
High Air Intake Ventilation System
Self-Locking Parking Brake
Wrap-Around Windshield
Antenna (Manual or Automatic)
Custom Interior Trim
Dynaflow (Automatic) Transmission
Easy-Eye Glass
Flexible Spoke Steering Wheel
Foamtex Seat Cushions
Heater & Defroster
Power Brakes (only with Dynaflow)
Power Steering (only with Dynaflow)
Power Windows (Front only)
Rear View Mirror
Safety Group (includes Back-Up Lights, Windshield Washer, Glareproof Mirror & Parking Brake Signal Light)
Selectronic Radio
Sonomatic Radio
Two-Tone Paint
Windshield Washer
Wheel Covers (Hubcaps)
White Wall Tires
See 1954 Buick Options & Accessories for a full list with original prices.
1954 Buick Special Riviera Colors
19 colors were available in 1954 – but not all were permitted to use for the 1954 Buick Special Riviera. Below are all available exterior paints shown. Two-Tone paint was at extra cost. In this case, only the roof could be painted differently. Note: Color accuracy varies by computer/device settings and depends on the actual light.
(See complete 1954 Buick color chart for Duco Paint numbers.)
Body Colors
Carlsbad Black
Arctic White
Casino Beige
Gull Grey
Jordan Grey
Tunis Blue
Cavalier Blue
Ranier Blue
Marlin Blue
Malibu Blue
Baffin Green
Willow Green
Ocean Mist Green
Aztec Green
Titian Red
Matador Red
Condor Yellow
Roof Colors (Two-Tone Paint)
Carlsbad Black
Arctic White
Casino Beige
Gull Grey
Jordan Grey
Tunis Blue
Cavalier Blue
Ranier Blue
Marlin Blue
Baffin Green
Willow Green
Ocean Mist Green
1954 Buick Special Riviera Interior Trim Combinations
Trim #22
Custom Trim at Extra Cost.
Seat Material:
Black Nylon Surrey
Bolster Material:
Red Cordaveen
Trim #23
Custom Trim at Extra Cost.
Seat Material:
Dark Green Nylon Surrey
Bolster Material:
Light Green Cordaveen
Trim #24
Custom Trim at Extra Cost.
Seat Material:
Dark Blue Nylon Surrey
Bolster Material:
Light Blue Cordaveen
Trim #26
Custom Trim at Extra Cost.
Seat Material:
Dark Green Nylon Surrey
Bolster Material:
Light Green Cordaveen
Trim #27
Custom Trim at Extra Cost.
Seat Material:
Dark Blue Nylon Surrey
Bolster Material:
Light Blue Cordaveen
Trim #40
This is a Standard Trim.
Seat Material:
Light Grey Pattern Cloth
Bolster Material:
(same as Seat Material)
Trim #41
This is a Standard Trim.
Seat Material:
Light Grey Pattern Nylon
Bolster Material:
(same as Seat Material)
Trim #42
Custom Trim at Extra Cost.
Seat Material:
Light Gray Herringbone Cloth
Bolster Material:
Red Cordaveen
Trim #43
Custom Trim at Extra Cost.
Seat Material:
Light Green Herringbone Cloth
Bolster Material:
Dark Green Cordaveen
Trim #44
Custom Trim at Extra Cost.
Seat Material:
Light Blue Herringbone Cloth
Bolster Material:
Dark Blue Cordaveen
At the beginning of 1954, buyers had the choice between only four interior combinations. Buick added more options during the year – #23, 24, 40, 42, 43 & 44. The only standard trims, that was included without extra cost, used the same material for seat and bolster.
Videos
- 1954 Buick – Selling Buick – the Beautiful Buy – over StudebakerHometown Buick2017-03-01T19:27:29+00:00
- 1954 Buick – Selling Buick – the Beautiful Buy – over PackardHometown Buick2017-03-01T19:27:29+00:00
- 1954 Buick – Selling Buick – the Beautiful Buy – over LincolnHometown Buick2017-03-01T19:27:30+00:00
1954 Buick Videos
In 1954, Buick was sponsor of the Buick Berle Show and used this for several TV commercials. A 1954 Buick was seen on the intro and outro of the show.
Another video source is the DOT (Dealer Training Organisation). Buick published more than 20 slidefilms to train their dealerships and salesmen,
Literature covering the 1954 Buick Special Riviera
- 1954 Buick Product Service Bulletins AEHometown Buick2017-03-01T19:27:24+00:00
1954 Buick Product Service Bulletins AE
- 1954 Buick Product School ManualHometown Buick2017-03-01T19:27:24+00:00
1954 Buick Product School Manual
- 1954 Buick Salesmen PresentationHometown Buick2017-03-01T19:26:14+00:00
1954 Buick Salesmen Presentation
- 1954 Buick Price Flyer (Chicago)Hometown Buick2017-03-01T19:26:35+00:00
1954 Buick Price Flyer (Chicago)
- 1954 Buick Sales Flyer (Netherlands)Hometown Buick2017-03-01T19:26:35+00:00
1954 Buick Sales Flyer (Netherlands)
- 1954 Buick Used Car Facts BookHometown Buick2017-03-01T19:26:47+00:00
1954 Buick Used Car Facts Book
- 1954 Buick Spring Fashion Show Plan of ActionHometown Buick2017-03-01T19:26:47+00:00
1954 Buick Spring Fashion Show Plan of Action
- 1954 Buick Special 3rd Place FlyerHometown Buick2017-03-01T19:26:48+00:00
1954 Buick Special 3rd Place Flyer
- 1954 Buick Colors & Fabrics BookHometown Buick2017-03-01T19:26:48+00:00
1954 Buick Colors & Fabrics Book
For 1954 Buick Special Riviera Owners and Enthusiasts
1954 Buick Configurator
Have you wondered how your car would look like, if it was painted in a different color? Have you asked yourself, where and when your 1954 Buick was built? And the original price? Here is the key to the answers of your questions: With the 1954 Buick Configurator you can build your personal 1954 Buick – just the way you like it.
1954 Buick Forum – the 54 Buick Highway
Everyone who has already made his or her BEAUTIFUL BUY or is interested in 1954 Buicks is invited to join our community at www.1954Buick.com! It’s THE place to talk about the 54 models, their beauty and style, their power and grace. Talk about those strong and tuff Nailheads and slow but infinitely powerful Dynaflows. Show off your cars and collectibles. But most of all this forum has been created for 54 Buick lovers to come together, share stories, get to know one another and build long lasting friendships.
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