Project Description
1954 Buick Roadmaster Sedan – Model 72R
| Production | 26,862 cars | |||||
| Original Baseprice | $ 3,521.00 | |||||
| Engine | 322 cui Fireball V8 | |||||
| 200 | ||||||
| 309 ft-lbs | ||||||
| 62.6 inches | ||||||
| 79.9 inches | ||||||
| 216.8 inches | ||||||
| 127 inches | ||||||
| 4,250 pounds |
% share of all 1954 Buicks
Quote from Original Literature
1954 Buick Roadmaster Sedan Equipment
Welcome to the world of luxury! The 1954 Buick Roadmaster Sedan was the entry to the top line of cars in 1954. Many features were standard – other new engineering features was available at extra cost.
Automatic Glove Compartment Light
Cigarette Lighter
Direction Signals
Dynaflow (Automatic) Transmission
Dual Horns
Flexible Spoke Steering Wheel
Foamtex Seat Cushions
High Air Intake Ventilation System
Power Steering
Rear View Mirror
Safety Group (includes Back-Up Lights, Windshield Washer, Glareproof Mirror & Parking Brake Signal Light)
Self-Locking Parking Brake
Wheel Covers
Windshield Washer
Wrap-Around Windshield
Air Conditioner
Custom Trim
Easy-Eye Glass
Heater & Defroster
Power Brakes
Power Seats (4-way)
Power Windows
Selectronic Radio
Sonomatic Radio
White Wall Tires
Wire Wheels (Kelsey-Hayes)
See 1954 Buick Options & Accessories for a full list with original prices.
1954 Buick Roadmaster Sedan Colors
When Buick introduced the new model line in 1954, some colors were restricted for use by Rivieras and Convertibles only. But these colors became available during the year. The list below matches a price list of mid 1954. Two-Tone paint was at extra cost. In this case, only the roof could be painted differently. Note: Color accuracy varies by computer/device settings and depends on the actual light.
(See complete 1954 Buick color chart for Duco Paint numbers.)
Body Colors
Carlsbad Black
Arctic White
Casino Beige
Gull Grey
Jordan Grey
Tunis Blue
Cavalier Blue
Ranier Blue
Marlin Blue
Malibu Blue
Baffin Green
Willow Green
Ocean Mist Green
Aztec Green
Titian Red
Matador Red
Condor Yellow
Roof Colors (Two-Tone Paint)
Carlsbad Black
Arctic White
Casino Beige
Gull Grey
Jordan Grey
Tunis Blue
Cavalier Blue
Ranier Blue
Marlin Blue
Baffin Green
Willow Green
Ocean Mist Green
1954 Buick Roadmaster Sedan Interior Trim Combinations
Trim #70
This is a Standard Trim.
Seat Material:
Black Swiss Dot Cloth
Bolster Material:
Grey Broadcloth
Trim #71
This is a Standard Trim.
Seat Material:
Dark Green Swiss Dot Cloth
Bolster Material:
Green Broadcloth
Trim #72
This is a Standard Trim.
Seat Material:
Dark Blue Swiss Dot Cloth
Bolster Material:
Blue Broadcloth
Trim #73
Custom Trim at Extra Cost.
Seat Material:
Dark Green Pattern Cloth
Bolster Material:
Light Green Cordaveen
Trim #74
Custom Trim at Extra Cost.
Seat Material:
Dark Blue Pattern Cloth
Bolster Material:
Light Blue Cordaveen
Cloth material was standard for the Roadmaster sedan. Buyers could have green, blue or black/grey interior without spending a buck more. Two cordaveen trim combinations were available at extra cost.
1954 Buick Roadmaster Sedan Featured Video
More Videos
- 1954 Buick – Selling Buick – the Beautiful Buy – over StudebakerHometown Buick2017-03-01T19:27:29+00:00
- 1954 Buick – Selling Buick – the Beautiful Buy – over PackardHometown Buick2017-03-01T19:27:29+00:00
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1954 Buick Videos
In 1954, Buick was sponsor of the Buick Berle Show and used this for several TV commercials. A 1954 Buick was seen on the intro and outro of the show.
Another video source is the DOT (Dealer Training Organisation). Buick published more than 20 slidefilms to train their dealerships and salesmen,
Literature covering the 1954 Buick Roadmaster Sedan
- 1954 Buick Product Service Bulletins AEHometown Buick2017-03-01T19:27:24+00:00
1954 Buick Product Service Bulletins AE
- 1954 Buick Product School ManualHometown Buick2017-03-01T19:27:24+00:00
1954 Buick Product School Manual
- 1954 Buick Salesmen PresentationHometown Buick2017-03-01T19:26:14+00:00
1954 Buick Salesmen Presentation
- 1954 Buick Price Flyer (Chicago)Hometown Buick2017-03-01T19:26:35+00:00
1954 Buick Price Flyer (Chicago)
- 1954 Buick Sales Flyer (Netherlands)Hometown Buick2017-03-01T19:26:35+00:00
1954 Buick Sales Flyer (Netherlands)
- 1954 Buick Used Car Facts BookHometown Buick2017-03-01T19:26:47+00:00
1954 Buick Used Car Facts Book
- 1954 Buick Spring Fashion Show Plan of ActionHometown Buick2017-03-01T19:26:47+00:00
1954 Buick Spring Fashion Show Plan of Action
- 1954 Buick Special 3rd Place FlyerHometown Buick2017-03-01T19:26:48+00:00
1954 Buick Special 3rd Place Flyer
- 1954 Buick Colors & Fabrics BookHometown Buick2017-03-01T19:26:48+00:00
1954 Buick Colors & Fabrics Book
For 1954 Buick Roadmaster Sedan Owners and Enthusiasts
1954 Buick Configurator
Have you wondered how your car would look like, if it was painted in a different color? Have you asked yourself, where and when your 1954 Buick was built? And the original price? Here is the key to the answers of your questions: With the 1954 Buick Configurator you can build your personal 1954 Buick – just the way you like it.
1954 Buick Forum – the 54 Buick Highway
Everyone who has already made his or her BEAUTIFUL BUY or is interested in 1954 Buicks is invited to join our community at www.1954Buick.com! It’s THE place to talk about the 54 models, their beauty and style, their power and grace. Talk about those strong and tuff Nailheads and slow but infinitely powerful Dynaflows. Show off your cars and collectibles. But most of all this forum has been created for 54 Buick lovers to come together, share stories, get to know one another and build long lasting friendships.
Hi there I am currently in the process of restoring a 1954 Buick roadmaster unfortunately the body is quite damaged with rust is there any chance you could point me in the right direction or help me source a new body doesn’t have to be perfect anything would help thank you.