A fine car is more than merely a means of fine travel. It is, as the psychologists tell us, an extension of a man's own personality. It reflects what you feel, what you like, what you are. So we ask you to take the wheel of a 1954 Buick Roadmaster Riviera - Model 76R - for it is, we have found, the automobile chosen more and more by those who are definitely moving ahead in the world. You will find it a car that fairly breathes success. From its size and its breadth and the magnificent modernity of its styling, you know it is a car of custom stature and so does the watching world. The wondrous windshield is a pride in Roadmaster itself. You don't just see the view - you command it. You will find it, too, a car of luxurious command, where you take immediate mastery of the road and of distance. And you know it-in the silken whip of Twin-Turbine Dynaflow, the might of Buick's greatest horsepower, the magic cushioning of coil springs on all four wheels, the exhilarating ease of Safety Power Steering at your hand. But with all this, you buy with prudence when you buy a Roadmaster. For - though it is, and looks, custom production - it sells for the lowest price-per-pound in the fine-car field.
1954 Buick Roadmaster Riviera Equipment
If you like a pillarless car and are afraid of bad weather – the Riviera is your choice. So did over 20,000 Buick customers in 1954 – even though this car was considerred a car for the higher society.
Antenna (Manual or Automatic)
Heater & Defroster
Power Seats (4-way)
White Wall Tires
Wire Wheels (Kelsey-Hayes)
See 1954 Buick Options & Accessories for a full list with original prices.
With 1954 Buick Power Steering, you not only a quick assist for steering ease, you also have that firm, comforting "feel" of the road. Read more!
1954 Buick Roadmaster Riviera Colors
The beautiful lines of the 1954 Buick Roadmaster Riviera could be accented by 17 exterior colors and two-tone paint (at extra cost). In this case, only the roof could be painted differently. Note: Color accuracy varies by computer/device settings and depends on the actual light.
(See complete 1954 Buick color chart for Duco Paint numbers.)
Literature covering the 1954 Buick Roadmaster Riviera
There are books that help you maintain your 1954 Buick Roadmaster Riviera very well. Most of them are available at Hometown Buick with instant online access. Most parts of each literature item is free. Have fun reading them!
Hometown Buick has collected a variety of 1954 Buick items over the past years. Starting from usual stuff like the sales brochure, different flyers – but also up to very rare Buick Showroom Banners, Factory Books, Press Releases and Dealer Training Slidefilms.
For 1954 Buick Roadmaster Riviera Owners and Enthusiasts
1954 Buick Body Tag
The Body Tag – individually made for each car – contains valueable information about your 1954 Buick Roadmaster Riviera. Exterior paint, interior trim combination and options – find out how your car was equipped from the factory!
Have you ever asked yourself “Is my 1954 Buick unique or painted in a rare color combination?” or “Were automatic transmissions a common option in 1954 Buicks?” Help us to help you by submitting your information to the 1954 Buick Registry today!
Have you wondered how your car would look like, if it was painted in a different color? Have you asked yourself, where and when your 1954 Buick was built? And the original price? Here is the key to the answers of your questions: With the 1954 Buick Configurator you can build your personal 1954 Buick – just the way you like it.
Are you considerring a 1954 Buick Roadmaster Riviera and would like to know how much its worth? Car prices depend on so many things – car condition, location, how “original” it is, etc. A classic car database can’t answer your question, but can give you a first orientation.
Everyone who has already made his or her BEAUTIFUL BUY or is interested in 1954 Buicks is invited to join our community at www.1954Buick.com! It’s THE place to talk about the 54 models, their beauty and style, their power and grace. Talk about those strong and tuff Nailheads and slow but infinitely powerful Dynaflows. Show off your cars and collectibles. But most of all this forum has been created for 54 Buick lovers to come together, share stories, get to know one another and build long lasting friendships.
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