Project Description
1954 Buick Century Riviera – Model 66R
Production | 45,710 cars | |||||
Original Baseprice | $ 2,534.00 | |||||
Engine | 322 cui Fireball V8 | |||||
200 (w/Dynaflow) | ||||||
309 ft-lbs (w/Dynaflow) | ||||||
60.5 inches | ||||||
76.8 inches | ||||||
206.3 inches | ||||||
122 inches | ||||||
3,795 pounds |
% share of all 1954 Buicks
Quote from Original Literature
![img_2488 1954 Buick Sales Brochure](https://www.hometownbuick.com/wp-content/uploads/2014/11/img_2488.jpg)
1954 Buick Century Riviera Equipment
The 1954 Buick Century Riviera was known as the bankers hot rod. A light weight chassis, the biggest Buick engine available plus a long options list made the model 66R very popular.
Automatic Glove Compartment Light
Cigarette Lighter
Direction Signals
Dual Horns
Flexible Spoke Steering Wheel
Foamtex Seat Cushions
High Air Intake Ventilation System
Self-Locking Parking Brake
Wrap-Around Windshield
Custom Trim
Dynaflow (Automatic) Transmission
Easy-Eye Glass
Heater & Defroster
Power Brakes
Power Seats (2-way)
Power Steering
Power Windows
Rear View Mirror
Safety Group (includes Back-Up Lights, Windshield Washer, Glareproof Mirror & Parking Brake Signal Light)
Selectronic Radio
Sonomatic Radio
Wheel Covers (Hubcaps)
White Wall Tires
Windshield Washer
Wire Wheels (Kelsey-Hayes)
See 1954 Buick Options & Accessories for a full list with original prices.
1954 Buick Century Riviera Colors
17 of 19 Buick colors for 1954 were available for the 1954 Buick Century Riviera. From fancy green colors, stylish blue paints plus red, yellow and other nice combos as roundup. Two-Tone paint was at extra cost. In this case, only the roof could be painted differently. Note: Color accuracy varies by computer/device settings and depends on the actual light.
(See complete 1954 Buick color chart for Duco Paint numbers.)
Body Colors
Carlsbad Black
Arctic White
Casino Beige
Gull Grey
Jordan Grey
Tunis Blue
Cavalier Blue
Ranier Blue
Marlin Blue
Malibu Blue
Baffin Green
Willow Green
Ocean Mist Green
Aztec Green
Titian Red
Matador Red
Condor Yellow
Roof Colors (Two-Tone Paint)
Carlsbad Black
Arctic White
Casino Beige
Gull Grey
Jordan Grey
Tunis Blue
Cavalier Blue
Ranier Blue
Marlin Blue
Baffin Green
Willow Green
Ocean Mist Green
1954 Buick Century Riviera Interior Trim Combinations
Trim #60
This is a Standard Trim.
Seat Material:
Blue Swiss Dot Cloth
Bolster Material:
Blue Swiss Dot Cloth
![1954 Buick Trim Material T13 1954 Buick Seat Material](https://www.hometownbuick.com/wp-content/uploads/2014/12/1954-buick-trim-material-t13.jpg)
![1954 Buick Trim Material T13 1954 Buick Bolster Material](https://www.hometownbuick.com/wp-content/uploads/2014/12/1954-buick-trim-material-t13.jpg)
Trim #61
This is a Standard Trim.
Seat Material:
Green Swiss Dot Cloth
Bolster Material:
Green Swiss Dot Cloth
![1954 Buick Trim Material T12 1954 Buick Seat Material](https://www.hometownbuick.com/wp-content/uploads/2014/12/1954-buick-trim-material-t12.jpg)
![1954 Buick Trim Material T12 1954 Buick Bolster Material](https://www.hometownbuick.com/wp-content/uploads/2014/12/1954-buick-trim-material-t12.jpg)
Trim #62
Custom Trim at Extra Cost.
Seat Material:
Black Swiss Dot Cloth
Bolster Material:
Red Cordaveen
![1954 Buick Trim Material T11 1954 Buick Seat Material](https://www.hometownbuick.com/wp-content/uploads/2014/12/1954-buick-trim-material-t11.jpg)
![1954 Buick Bolster Material B1 1954 Buick Bolster Material](https://www.hometownbuick.com/wp-content/uploads/2014/12/1954-buick-bolster-material-b1.jpg)
Trim #63
Custom Trim at Extra Cost.
Seat Material:
Dark Green Swiss Dot Cloth
Bolster Material:
Light Green Cordaveen
![1954 Buick Trim Material T12 1954 Buick Seat Material](https://www.hometownbuick.com/wp-content/uploads/2014/12/1954-buick-trim-material-t12.jpg)
![1954 Buick Bolster Material B4 1954 Buick Bolster Material](https://www.hometownbuick.com/wp-content/uploads/2014/12/1954-buick-bolster-material-b4.jpg)
Trim #64
Custom Trim at Extra Cost.
Seat Material:
Dark Blue Swiss Dot Cloth
Bolster Material:
Light Blue Cordaveen
![1954 Buick Trim Material T13 1954 Buick Seat Material](https://www.hometownbuick.com/wp-content/uploads/2014/12/1954-buick-trim-material-t13.jpg)
![1954 Buick Bolster Material B5 1954 Buick Bolster Material](https://www.hometownbuick.com/wp-content/uploads/2014/12/1954-buick-bolster-material-b5.jpg)
Two interior trim combinations were included in the car price – both with cloth material. Buyers had three options with cordaveen – in green, blue or black/red.
1954 Buick Century Riviera Featured Video
More Videos
- 1954 Buick – Selling Buick – the Beautiful Buy – over StudebakerHometown Buick2017-03-01T19:27:29+00:00
- 1954 Buick – Selling Buick – the Beautiful Buy – over PackardHometown Buick2017-03-01T19:27:29+00:00
- 1954 Buick – Selling Buick – the Beautiful Buy – over LincolnHometown Buick2017-03-01T19:27:30+00:00
1954 Buick Videos
In 1954, Buick was sponsor of the Buick Berle Show and used this for several TV commercials. A 1954 Buick was seen on the intro and outro of the show.
Another video source is the DOT (Dealer Training Organisation). Buick published more than 20 slidefilms to train their dealerships and salesmen,
Literature covering the 1954 Buick Century Riviera
- 1954 Buick Product Service Bulletins AEHometown Buick2017-03-01T19:27:24+00:00
1954 Buick Product Service Bulletins AE
- 1954 Buick Product School ManualHometown Buick2017-03-01T19:27:24+00:00
1954 Buick Product School Manual
- 1954 Buick Salesmen PresentationHometown Buick2017-03-01T19:26:14+00:00
1954 Buick Salesmen Presentation
- 1954 Buick Price Flyer (Chicago)Hometown Buick2017-03-01T19:26:35+00:00
1954 Buick Price Flyer (Chicago)
- 1954 Buick Sales Flyer (Netherlands)Hometown Buick2017-03-01T19:26:35+00:00
1954 Buick Sales Flyer (Netherlands)
- 1954 Buick Used Car Facts BookHometown Buick2017-03-01T19:26:47+00:00
1954 Buick Used Car Facts Book
- 1954 Buick Spring Fashion Show Plan of ActionHometown Buick2017-03-01T19:26:47+00:00
1954 Buick Spring Fashion Show Plan of Action
- 1954 Buick Special 3rd Place FlyerHometown Buick2017-03-01T19:26:48+00:00
1954 Buick Special 3rd Place Flyer
- 1954 Buick Colors & Fabrics BookHometown Buick2017-03-01T19:26:48+00:00
1954 Buick Colors & Fabrics Book
For 1954 Buick Century Riviera Owners and Enthusiasts
1954 Buick Configurator
Have you wondered how your car would look like, if it was painted in a different color? Have you asked yourself, where and when your 1954 Buick was built? And the original price? Here is the key to the answers of your questions: With the 1954 Buick Configurator you can build your personal 1954 Buick – just the way you like it.
1954 Buick Forum – the 54 Buick Highway
Everyone who has already made his or her BEAUTIFUL BUY or is interested in 1954 Buicks is invited to join our community at www.1954Buick.com! It’s THE place to talk about the 54 models, their beauty and style, their power and grace. Talk about those strong and tuff Nailheads and slow but infinitely powerful Dynaflows. Show off your cars and collectibles. But most of all this forum has been created for 54 Buick lovers to come together, share stories, get to know one another and build long lasting friendships.
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